CCML launches ‘Hello Banking Initiative’
The Christian Community Microfinance Limited (CCML) has launched its ‘Hello Banking Initiative’ and its centre at Haatso in Accra, in its effort to improve customer experience and stay closer to the customers.
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This will serve the company’s growing customers in all 36 branches across the country and beyond.
The centre boasts free Wi-Fi with guaranteed and reliable Internet connection for customer care personnel to interact with customers regarding their banking transactions over a wide array of social media platforms such as Twitter, Whatsapp, Facebook, the CCML website and WeChat.
The centre would help customers transact all businesses through customer care personnel without having to go to their various branches.
Existing and potential customers could call the Hello Banking Centre to transact such businesses as balance inquiries, opening of accounts, funds transfer and initiate investments, over the phone and at their convenience.
Serving customers better
Speaking at the launch, the Head of Customer Experience, Mrs Vivian Asabea Ohene-Asare, said they had realised that customer expectations had increased and as a business, they saw the need to develop services that would get them closer to their customers.
She said the company was customer-obsessive, thus they were driven by a passion to keep developing services which aided in serving their customers better.
“The customer is the centre point of all of our services,” she added.
Mrs Ohene-Asare stated that the initiative was one of many through which the company hoped to develop to enable the staff to understand their clients and serve them an “uncommon customer experience.”
Explaining further, she said the implementation of the service would offer more convenience to customers without having to go through the normal queuing at banks for just simple inquiries about their balance.
Chairing the function, a microfinance consultant, Mrs Clara Fosu-Quaye, urged the customer care personnel to listen patiently to the problems of customers and endeavour to establish loyalty and trust among them.
