Tour guide and photo books launched to encourage domestic tourism

BY: Joycelyn Kyei-Baffuor

THE United Kingdom (UK) Ghana Chamber of commerce, in collaboration with GCB Bank PLC, has launched three tour  guide books and one photo book in Accra. The initiative dubbed “Chasing Waterfalls” project is aimed at promoting domestic tourism.

The project was led by a Photographer and a Travel and Adventure film-maker, Mr Steve Ababio, and an Event Planner, Ms Gina Arthur.

 Chasing waterfalls project
The three tourist guide books document Mr Ababio and Ms Arthur’s iconic visit to some 29 water falls across the country and provides travel information about the sites while the photo book conveys a unique visual narrative to encourage in-bound tourism.

According to the authors, the project also seeks to draw attention about the need to protect our water bodies.

At the launch of the books, Mr Ababio reiterated the fact that domestic tourism had the potential to boost the economy of local communities by creating job opportunities for the youth.

“There are a lot of business opportunities in our local space, all we need is for people to visit them; Ghana has so much to offer. In the area of tourism, waterfalls are very interesting geological sites,” he said.

He also expressed worry about the poor road infrastructure at some tourist sites and called on stakeholders to invest more in the sector.

For her part, Ms Arthur described the project as a learning experience and an eye-opener.

“As an event planner, the project aligned with my work. We created a visual journey to encourage people to patronise these sites, I learnt so much embarking on this journey to document the waterfalls. It was a great revelation; I was glad people opened their doors to us to make the project a success,” she added.

The Development Director for the UK’s Foreign, Commonwealth and Development Office at the British High Commission, Beth Cadman, said Ghana’s potential for tourism had not been fully developed.
She was hopeful the photo and guide books would open up more opportunities for trade and tourism in the country.

The Executive Director, Wholesale and Investment Banking at GCB Bank PLC, Mr Samuel Aidoo, called on the government to build on the success of the Year of Return by positioning the country as the hub of tourism in the sub- region.

“The Chasing Waterfalls project” sits well with government’s agenda to boost domestic tourism, the project catalogues the beauty of Ghana with such ingenuity,” he remarked.

The Chief Executive Officer of the National Film Authority, Ms Juliet Asante, said the importance of film tourism could not be overlooked.
She explained the industry when well positioned could help drive domestic tourism.