Stanchart’s simulation centre to redefine customer engagement

BY: Arku Jasmine

Kweku Bedu-Addo — MD  Standard Chartered Bank, In a move aimed at bringing the bank closer to its customers, Standard Chartered has established a world class, state-of-the-art Simulation Centre for its Consumer Banking Business.
The Center is part of the Bank’s drive to make learning practical and experiential; and to strengthen frontline capability in areas such as customer engagement, product knowledge and operational efficiency.

The move is set to redefine the face of bank-customer relationships across the country and will be a key step in helping staff to become more customer centric and performance driven.

A Simulation Centre allows learners to apply customer engagement skills and product knowledge by using simulation briefs, customer scenarios, in simulated real life workplace.

The Executive Director, Consumer Banking, Standard Chartered Bank, Mr Andrew Okai, said:

“As a Bank, we want to be closer to our customers; it is imperative that we are seen to be striving to ensure their comfort and sustainability, as without them we won’t be here”.

“We believe that the training program will equip our Consumer Banking staff to be more capable and confident to outserve our customers; proving a true reflection of our Here for good brand promise”, he added.

Graphic Showbiz/Ghana