T.T. Brothers advocates for rebranding of betPawa Premier League to attract investors
The President of Division One League (DOL) side, Uncle T FC has challenged the Ghana Football Association (GFA) to initiate a product rebranding drive as a way of attracting sponsorship for the betPawa Premier League.
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Isaac Tetteh, known in football circles as T.T. Brothers, says that until such a move is taken to repackage the elite league into an attractive brand, investors will find it difficult investing money and associating their products with a competition that may not guarantee them much returns.
A former director of Hearts of Oak, Mr Tetteh told the Daily Graphic last Friday that football had transitioned from mere entertainment to big business and required personnel at the GFA’s Sponsorship and Marketing Department to design very convincing modules to attract sponsors into the league.
He said the poor patronage of league matches was a direct result of the low quality of football which needed to be addressed immediately else the decline in attendance at matches would continue.
According to him, the league would continue to witness a sharp decline in patronage if the quality of the game did not improve.
''The current FA is not doing badly, but a lot more should be done to make the league attractive. They should work harder and repackage it to draw more sponsors.
''They should undertake a lot of education on the league and intensify their publicity campaign nationwide. In fact, the FA should make it more appealing to the fans and their families to buy match tickets for the entire season as is done elsewhere,” the football administrator said.
The Uncle T FC boss also advocated improved officiating at league centres since fans did not take it lightly witnessing poor officiating after paying so much to watch a game they expected to be competitive.
“Officiating is a key element of the game, if a fan makes it to a league centre only to witness a referee handle a game unprofessionally, of course it will affect the game in many ways,” he asserted.
Aside from improvement in officiating, he proposed regular orientation of players in the local clubs, as well as regular capacity-building for coaches and other technical staff, among other solutions, to make the league more competitive and attractive to fans and investors.
