One of the questions Ghanaian music industry players have been looking for answers to is how our music can go global but contemporary musician Swaggha says they should not look any further because we are there already.
In an interview with Graphic Showbiz, Swaggha said the internet was already doing the job of putting our music on the map.
“I feel we already have great appeal globally now as artistes, we have the internet connecting us globally in ways we never thought possible before,” he said.
Swaggha however admonished artistes not to churn out anything just because the internet was helping them gain attention.
“The world is a global village now and we must understand that above all things, quality always stands out and this stems a lot from originality. We need to not be copies but originals in the respective genres we choose as artistes.
We also need to utilise social media well as now we can collaborate strategically to get our music out to newer audiences globally,” he stated.
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Describing the Ghanaian music scene he said, “In Ghana, we have an industry that somehow exists but at the same time kind of doesn’t. We literally have no real music bodies in Ghana and as artistes, when we are coming up, we have to hit our heads in many directions before we find a way to make it, that is make a living out of what we do.
"This makes us lose a lot of talented people. However, I see a lot of improvement coming up with each passing day and I’m sure with time, we will have the industry sorted out and structured as needed.”
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Telling this reporter who he is and how he came into the industry, Swaggha stated, “I am Daniel Nuako popularly known as Swaggha, a contemporary artiste from Ghana, West Africa. I grew up in Takoradi where I attended Takoradi International School.
"In school, I was always writing either poems or music behind my notebooks. It was at the age of 10 that I realised I really loved anything that had to do with music. I started off by writing my own songs which made me pick up some additional skills that were needed along the way, such as production and sound engineering.”