ABL, Voltic introduce Beta Malt
Accra Brewery Limited (ABL), in collaboration with Voltic Ghana Limited, has introduced Beta Malt into the non-alcoholic beverage market.
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Speaking at the launch, the General Manager of Voltic, Mr Philip Redman, said: “Beta Malt brings something new to the market. It is the only full malt beverage packaged in a stylish plastic bottle and I am sure consumers will value the convenience it comes with.”
Mr Redman explained that the unique plastic bottle had the ability to sustain the content of the product without any health hazards.
“The bottle has the ability to withstand the double pasteurisation process to guarantee the safety of the content; hence, there are no health hazards associated with the packaging,” he stated.
He explained that there was no need to swap a bottle before one could buy a Beta Malt product.
He was optimistic that the Beta Malt brand would become one of the most sought after on the market due to its quality, convenience and nutritional content.
According to Mr Redman, ABL and Voltic GH Limited were committed to driving the Ghanaian market forward by providing the needs of the consumers and communities.
“We are committed to actively drive superior growth by focusing on the needs of the consumers, customers and communities, which include affordability and convenience,” Mr Redman said.
He said the introduction of the product emphasised that the two companies were bent on providing quality, nutritious and convenient products to meet the expectations of the consumers.
Product Ambassador
In a related development, popular dancehall artiste MzVee was introduced as the brand ambassador for the new product.
According to the management of ABL, the choice of MzVee was due to the professionalism and the strides of the young artiste, which were values akin to the new Beta Malt brand.
MzVee expressed gratitude to the company for the confidence it had reposed in her and assured management and staff of her utmost co-oporation in order to promote the brand.
