Rationalise operations, protect employees – CIMG President

BY: Kester Aburam Korankye
Abena Osie-Poku, CEO of Absa Bank being decorated as Marketing Woman of the Year

The President of the Chartered Institute of Marketing Ghana (CIMG), Dr Daniel Kasser Tee, has called on business leaders to rationalise their operations to be able to protect the interest of investors, employees and customers.

He said in view of the current global economic hardships, business leaders must strive to make their entities more efficient to remain in business.

Dr Tee made the call at this year’s CIMG Annual Marketing Performance Awards held in Accra at the weekend.

The event, held under the theme, “Creative Marketing and Innovation In A Volatile Global Economy” brought together members of the business community, including some top executives.

Dr Tee said while employers rationalised their operations, it was expected for employees to be moderate in their demands.

“Employee associations and labour unions should also explore ways by which they can promote the interest of the employers in such challenging times. It is not all the time that employees should be agitating for higher wages. It is our wish that we could make it possible for every public sector organisation to keep and publish their individual books of accounts,” he said.


The night when stakeholders in business gathered to be celebrated, saw 43 companies and individuals receiving awards in various categories.

The Chief Executive Officer of the Consolidated Bank Ghana, Daniel Wilson Addo, was named the Marketing Man of the Year by the CIMG while the CEO of Absa Bank, Abena Osie-Poku, was also awarded the CIMG Marketing Woman of the Year.

The CIMG President’s special awards went to the journalist, Erastus Asare Donkor, for his documentary titled ‘Destruction for Gold’. Alberta Afreyie-Mensah of Witama Agribusiness was also honoured.

The Group Head of Marketing and Corporate Affairs at Hollard Ghana Holdings, Cynthia Ofori –Dwumfuo, clinched the prestigious Marketing Practitioner of the Year Award while Mark Mensa-Abban was named Marketing Student of the Year.

Absa Bank retained its spot as the Bank of the Year while Melcom was inducted into the Elite Hall of Fame of the CIMG. TV3 Ghana’s Most Beautiful and Joy FM’s Drive Time were awarded best TV and Radio programmes respectively.

Other awards

The other notable awards won on the night included Insurance Company (life), which went to Enterprise Life Insurance Company while the Best General Insurer went to Star Assurance.

Labadi Beach Hotel won the Hospitality Facility (hotel) while petroleum company went to Total Petroleum. Real Estate Company went to Lakeside Estate while Private Health Facility was clinched by Lapaz Community Hospital.

Enterprise Trustees won Corporate Pensions Trust, Media Organisation went to Multimedia Group while Rural Bank of the year went to Atwima Kwanwoma.

Vodafone was adjudged the Telecom Company of the Year while Passion Air won the best Domestic Airline of the Year.

New trends

The President of the National Institute of Marketing of Nigeria, Idorenyen Enang, who was the special guest of honour told the gathering of marketers that business owners and public sector managers and customers expected a lot more from their engagement with brands, companies and businesses than that which resulted from an exclusive focus on product, price, place and promotion.

He said branding and the business of marketing had become complicated in a new world of volatility where disruptive technologies held sway.

“Technology can help to drive operational and financial efficiencies. It can make you leaner, fitter, smarter and more profitable. It can make you more innovative with a guaranteed speed to market access. However, technology can accelerate your extinction,” he said.