Graphic Business/Stanbic Bank Breakfast meeting - Experts to discuss how media, marketing communication can spur economic growth

BY: Business Desk Report
Prof Kwame Karikari & Mr Stephen Boadi
Prof Kwame Karikari & Mr Stephen Boadi

Players and experts in the media and marketing industry will on Tuesday, August 24 meet at the Labadi Beach Hotel in Accra to discuss how media and marketing communication can become the springboard for the revival of African businesses and economies in a post COVID-19 era.

Organised by the Graphic Business newspaper with partnership from the Stanbic Bank Ghana, the main speakers for the breakfast are the Chief Executive Officer of ABN Holdings, Mr George Twumasi,  Board Chairman of the Graphic Communications Group Limited (GCGL), Professor Kwame Karikari and a digital marketing and communications expert, Mr Stephen N. Boadi, who is responsible for the online presence of major global Fast Moving Consumer Goods (FMCG) brands in Africa.

The event will be held on the theme “Media and Marketing Communication Post COVID-19: A Catalyst for Africa’s Socio-Economic Resurgence.

Mr George Twumasi, will lead a discussion on the changing landscape of the industry in a post-COVID-19 era, while Professor Kwame Karikari, will help participants to understand the people’s factor in media and social cohesion and personal fulfilment.

Mr Stephen N. Boadi will help participants understand the disruptions and new opportunities on the continent, with Mr Oppong Nkrumah giving the keynote address.

Background

Media and marketing communications is essentially a targeted interaction with customers and prospects using one or more communication channels such as advertising, public relations, social media, websites, digital media and promotions.

With the emergence of the COVID-19 pandemic, which still rages, business strategists are beginning to embrace new ideas as a means of advancing their companies’ interests, while remaining relevant in the market space.

The world of marketing communications has had to adapt rapidly — more so than ever before. Proactive and reactive strategies are needed to respond to a global crisis, while being delivered at lightning speed.

According to experts, effective communication was not about having all the answers or communicating only when there was good news to tell, instead it required honesty about the exceptional challenges at hand, the steps being taken to address them and the inevitable hurdles and set-backs that might occur along the way.

Communication has the power to bring audiences along and create customer or employee loyalty that could prove invaluable to the future of a business. Strong and effective communication will, therefore, prove to be more critical than ever for businesses and leaders in the year ahead.

It is for these reasons that the two institutions are collaborating to discuss how media and marketing communications could spur the resurgence of Africa’s economies after the pandemic.

Participants

The breakfast meeting is expected to bring together captains of industry, members of the business community, investors and policymakers.

The event has the Graphic News App, Joy News and the Labadi Beach Hotel as partners and will commence at 7a.m prompt.

Participants who may not make it to the Labadi Beach Hotel to be part of the discussions can join the event via Facebook @Dailygraphicghaana or @StanbicBankGhana.  

A live telecast of the event will also be available on www.graphic.com.gh with regular updates on the Graphic Business twitter handle @graphicbusiness and on the Stanbic Bank social media platforms.  

                                                                                      Mr George Twumasi