Businesses collaborating to be competitive - Access Bank, Emirates partner to boost client loyalty
Due to intense competition among players in the different sectors of the economy, companies are finding ways to either maintain their market share or improve it.
As a result, they are finding innovative means to excite their customers in varied ways to enable them to remain loyal or attract new clients.
One of such initiatives is the Access Bank Ghana, Emirates Airline collaboration.
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The two have jointly launched a product to strengthen their loyalty offering, which will help increase customer acquisition and provide a superior experience to their clients across the country.
Christened ‘Fly now, Pay Later’, the product offers salaried customers, professionals, business owners and traders who are customers of Access Bank a flexible financing arrangement from the bank to pre-finance their Emirates travel packages and pay back within 12 months.
The product, which is in line with the bank’s new brand promise of providing ‘more than banking’, also provides discounted airfares to both customers and non-customers who book and pay for their tickets at Access Bank through the service.
At the launch on November 11 in Accra, the Managing Director of Access Bank, Mr Olumide Olatunji, expressed his appreciation to Emirates Airline for partnering with Access Bank.
He said, “this is the first of our new collaborations to delivering unique and innovative solutions that help our customers meet their life aspirations, and that is why we are excited about this partnership”.
“Through the Fly Now, Pay Later service, the average salaried worker and many of our customers can afford to travel without having to worry about the financial burden.
“They will have money at their disposal to shop, spend time with their family and experience beautiful tourist sites across the world with Emirates,” he noted.
Access to Ghanaian customers
The Country Manager for Emirates Airline, Ms Catherine Wesley, said “at Emirates, we are continuously looking at opportunities for making our products accessible to Ghanaian customers”.
“The Fly Now, Pay Later partnership with Access Bank is yet another step in enabling customers to ‘Fly Emirates, Fly Better’.
“The dream of travel can now be a reality and with this offer, we can now bring our award-winning customer experience and world-class hospitality to a wider audience,” she noted.
Pacesetting initiatives
Since the launch of the bank’s new brand promise of ‘More than Banking’, Access Bank has rolled out several pacesetting initiates such as the Payday Loan service which operates on its award-winning platform which gives salaried workers access to extra cash when they need it the most.
Recently, the bank also formed a strategic alliance with the MasterCard Foundation and the Oxford Policy Management (OPM) to introduce a new savings account targeted at over 250,000 underserved women in the rural areas with limited access to financial services through its Live
Beta initiative, in line with its financial inclusion agenda.
This project is currently being piloted and is set to be launched before the end of the year.