Consolidating media leadership: Graphic to raise funds on GSE — MD
The government has approved a plan to recapitalise the Graphic Communications Group Ltd (GCGL).
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The injection of fresh capital is to enable the wholly state-owned company to run as an independent limited liability (private) company to make critical investments necessary to maximise its potential in the digital media landscape.
Currently, the country’s biggest media establishment, which has chronicled its history and served the population for more than seven decades with credible news and information, generates only enough to meet its operating expenses and needs additional capital leverage for more strategic investments.
The Cabinet, therefore, on June 30, last year approved a recapitalisation exercise through a carefully executed initial public offering (IPO) and subsequent listing of the GCGL allotted shares on the Ghana Stock Exchange (GSE).
At a special meeting with staff yesterday to clarify the recapitalisation processes, the Managing Director of GCGL, Ato Afful, said after series of negotiations with the shareholder (the government), the Ministry of Information, the Public Enterprises Ministry, the National Media Commission (NMC) and the company’s board, it was agreed that the best option to recapitalise the business was through the floatation of part of the government’s equity in the business on the GSE to raise the needed capital.
“As part of that discussion, we need the Attorney-General’s (A-G’s) advice to enable the process to be properly guided by the law,” Mr Afful said at the special staff meeting at the head office of the company in Accra yesterday.
Staff
The meeting, which was also carried live via Zoom for staff in the regions with packed staff presence, gave the managing director, who was flanked by some executive management members, the platform to explain the rationale for the additional capitalisation to staff for the first time.
Staff also seized the moment to ask all the relevant questions and obtained assurances from executive management whose message stressed that the expected transaction was chosen over a private placement and other recapitalisation options, to reposition the company to deliver on its mandate and sustain its self-financing nature into the future.
Staff at the meeting
The parties are anticipating attractions from institutional investors such as the about GH¢54 billion pension funds, the GH¢15 billion Social Security and National Insurance Trust contributions and the about GH¢39 billion private funds that were available, as well as unions such as the Trades Union Congress (TUC), the Industrial and Commercial Workers Union (ICU), among others.
Also, foreign institutional (portfolio) investors and retail investors are among the possible investors. Mr Afful stressed that the company, a wholly owned state organisation, required patient capital to undertake the actions it had outlined in its strategic plan anchored on transforming it from a print-oriented entity into a digital-oriented business.
He explained that the change in the outlook of the business had necessitated a shift in business model based on dynamics in the environment which also called for a degree of financial reengineering.
Mr Afful added that the company was not a cash-rich company compared to a telecommunications or financial services entity and that although its buildings could be seen around, they did not convert much in real value.
“The assets are sitting, they don’t convert much in real value unless you have the extra resources to make them count,” he emphasised. Justifying the need to become a listed company, the Managing Director cited Ghana Oil Company (GOIL), GCB Bank and SIC Insurance Company Limited, as listed SOEs that were still profitable and very sustainable.
Roadmap
Following a legal advice from the A-G, a transaction advisor would be appointed to work with the company and its stakeholders to operationalise the share floatation plan. In doing that, Mr Afful said, there would be a clear structure and pathway including revaluation of the company, due diligence, ensuring a proper transaction strategy, the development of a transaction document or prospectus, culminating in an investor roadshow for the IPO and its subsequent listing on the GSE, a process which could take six months.
