Beiersdorf CWA donates GH¢1.7m to Food for All Africa

BY: Juliet Akyaa Safo
Mr Olivier Bodson (left), Country Manager of Beiersdorf CWA, presenting the cheque to Mr Elijah Amoo Addo, Founder and Executive Director of FFAA
Mr Olivier Bodson (left), Country Manager of Beiersdorf CWA, presenting the cheque to Mr Elijah Amoo Addo, Founder and Executive Director of FFAA

A company that produces skincare and body care products, Beiersdorf CWA, has presented an amount of GH¢1,719,44.45 to Food for All Africa (FFAA), a non- governmental organisation, to help ease the hunger burden and the impact of the coronavirus (COVID-19) pandemic on the vulnerable in the communities.

Beiersdorf CWA, producers of Nivea products, said the donation formed part of its corporate social responsibility initiative dubbed: ‘Care beyond skin’.

COVID-19 Support

At a presentation ceremony in Accra last Tuesday, (October 27, 2020), the Country Manager of Beiersdorf CWA, Mr Olivier Bodson, said the donation was to enhance the capacity of FFAA to provide vital hunger relief services, reaching over 120,000 individuals.

“We are making this contribution because we understand the important role that food banks play in our society. Food banks are powerful interventions which positively impact lives of the less fortunate members of our communities.

“We at Beiersdorf recognise the importance of strengthening food banks as it fosters resilience and enhances the community’s capability to fight hunger long term,” he explained.

He also indicated that their decision to work with FFAA, West Africa’s first and largest community food bank in Ghana, was because they leveraged on technology to recover excess food within the supply chain to feed low income and vulnerable people in the society.

He intimated that their partnership would last for the next 12 months, giving the assurance  that Beiersdorf CWA would continue to provide long-term support for the vulnerable in communities.

“The partnership will also distribute over 150,000 kilogrammes of food to vulnerable communities and informal settlements across the country,” Mr Bodson noted.

Crucial support

The Founder and Executive Director of FFAA, Mr Elijah Amoo Addo, thanked the company for the gesture, describing it as ‘crucial support’.

He indicated that part of the funding would be used to provide over 5,000 lunch boxes and cups for the children under their feeding programme.

That, Mr Addo explained, was to ensure that when the children went back to school, each child would have their own lunch box through which they could receive their meals.

He added that the funds would also support the organisation’s vocational skills training programme, after which the trainees would receive recommendations for jobs in the hospitality industry.

The FFAA Executive Director, however, noted that it was through such donations that they launched the Food for All Ghana COVID-19 Emergency Intervention Programme through which they had been able to deliver close to 120,000 hot meals and food bags to vulnerable people and families.

“We are grateful for such donations as it will help us to continue to feed schools, especially those that are not part of the government’s school feeding programme,” he said.

Mr Addo stated that the organisation was now focusing on reaching out to many more beneficiaries when schools reopened after the pandemic.

 “Currently, we are focusing on post COVID-19 and how we will be able to still meet the nutritional needs of the communities we serve,” the FFAA Executive Director explained.