2 Firms partner to expand reach in the market
An insurance firm, Hollard Ghana, has entered into partnership with an oil marketing company, Vivo Energy, to help expand their reach through the provision of sales point at selected Shell Shops across the country.
Christened ‘Hollard on the-go,’ the initiative is expected to provide a one-stop-shop for customers. It is approved by the National Insurance Commission (NIC).
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Under the initiative, insurance booths are expected to be provided and manned by Hollard business executives at selected Shell shops.
Shell shops at Adjiringanor, Airport City, Asokwa, Kasoa Amanfrom, Koforidua Highway, Kwadaso, Legon, Old Amakom, Tema Meridian, University of Ghana (UG), and Western Bypass, will be the first to have the insurance booths.
Guaranteed professional service
At the launch of the initiative last Tuesday in Accra, the Group Chief Executive Officer (CEO) of Hollard Ghana, Mrs Patience Akyianu, observed that customers who visited were guaranteed professional service and the full range of its financial services.
"We will issue insurance policies and materials, receive customer premiums, make claims payments and take customer complaints. For general insurance products, customers visiting selected Shell Shops can get travel insurance, personal accident, home contents and motor insurance.
"They can also sign up for our life insurance products including Adepa Family Plan, Adepa Savings Plan, Adepa Goal Save, and Adepa Wo Fie products," she said.
As a purpose-led group of companies, she said Hollard would continue to leverage on technology, innovative distribution channels and skilled professionals with the right pedigree.
By investing in diversified distribution channels, she indicated that the insurance firm was exploring organic growth opportunities as it brings insurance closer to Ghanaians.
"This alliance with Vivo is an example of our triple-win strategy at work. It was also at play when we recently partnered Vodafone to provide their mobile money agents with insurance to indemnify their investments.
Demonstration of commitment
The Managing Director of Vivo Energy Ghana, Mr Ben Hassan Ouattara, said the event was a demonstration of the company's commitment to be innovative in enhancing its facilities to adapt its retail offer to reflect the needs of customers.
"We will continue to lead the market by being the first to introduce new products and services in the industry. Shell service stations were the first in the industry to offer food services from international brands such as KFC and Burger King, as well as partner reputable local food brands such as Starbites and Yah.”
"We also introduced for the first time onto the Ghanaian market, a fuel card (EzyPass) which doubles as a Visa prepaid card and the first in the industry to introduce Agency Banking Services to our customers," he said.