A sports marketing consultant, Magnus RexDanquah, has charged football administrators to work towards a paradigm shift in the conduct of football in the country, by upholding and applying the rules governing the game to the letter.
He has also advised club owners not to take the sports business for granted, given the huge impact it now makes in world economy.
Delivering a paper “Sports marketing and sponsorship of the Ghana Premier League (GPL), Mr RexDanquah urged club owners to employ business-minded people to run the clubs on their behalf to derive the benefit from such venture.
He also advised on the payment of taxes and filing for tax returns as it was a requirement by law.
“Let the rules guide us in the running of our football, the rules are there and so let’s not allow the police to raid offices. We must submit to the law or else we fail” he stated.
Speaking at a day’s seminar organised by Betway Ghana, an online sports betting company in Accra, the former Chief Operating Officer for the 2008 AFCON, which Ghana hosted, also expressed the opinion that club owners needed not necessarily be part of the football association.
“For over 30 years we have been doing the same things with regard to the running of our football, but we need to change. Let us see a paradigm shift in the conduct of our football by calling the FA and the GHALCA to book” he stated.
The seminar which attracted coaches, sports administrators and media personnel was on the theme: “Positioning your brand”.
Mr Danquah opined that though the name Ghana Premier League connotes professionalism, it only existed in the name as far as the GPL was concerned and urged the clubs and their administrators to adopt more professional-like approach to give true meaning to the title.
He also advised sports broadcasters against comments which brought the name of the game into disrepute pointing out that “ Some of the discussions such as the payment of losing bonuses to players on our radio stations were part of the reasons the country’s football is dying”.