Prof Alabi, Esther Cobbah win top CIMG awards

Prof. Joshua Alabi, the Vice Chancellor of the University of Professional Studies Accra (UPSA), has been adjudged the Marketing Man of the Year, 2012, while Ms Esther Cobbah, the Chief Executive Officer of Stracom Africa, was declared the Marketing Woman of the Year 2012.
The two personalities were among 36 individuals and corporate organisations honoured at the 24th Chartered Institute of Marketing, Ghana (CIMG) excellence award held on Friday, September 13, 2013 at the State Banquet Hall for 2012.

The CIMG awards, which are arguably one of the longest running national awards and also one of the reputed award schemes in the nation, can boast of contributing toward improving the market delivery and best practices among corporate organisations.

What endears the CIMG awards to the stakeholders and marketing practitioners is the nature and method of the selection process, which involves the public, corporate organisations and reputable research organisations.

The procedure involves the receipt of public nominations, and shortlisting of nominees based on set criteria.

At this stage research organisations like IPSOS Ghana and AC Nielsen then invite eminent personalities made up of 60 per cent experts in the area of the particular awards and 40 per cent from diverse background to award marks based on entries submitted by the nominees.

The Governing Council of the CIMG is constantly revising the procedure and the award categories so that they reflect the vision of the institute to positively influence the learning and practice of marketing.

The Mirror/Ghana