Three big names in the entertainment business in the United States are expected to be in Accra soon to help facilitate preparation towards staging of the King of the Mic music reality show.
They are John Gado Marcellini, Briant Biggs and Felicia Alston.
Being organised by Gabriel Benedict Appiah’s Afrikandrum Entertainment and Media Consult, the King of the Mic show wants to give young, talented Ghanaian artistes opportunities to be produced by major record labels such as Konvict Records (Akonic Group) and Roc Nation (Rock-A-Fella Records) in the United States.
The American music business experts, according to Appiah, are strategic partners whose extensive knowledge of the entertainment business would help create a worldwide audience for the show.
John Gado Marcelin is an entertainment industry entrepreneur with an extensive background in record label structure and artist development, corporate brand alignment and new age mobile media marketing management.
He joined the Akonic Group in 2010 as Director of Marketing.
That role took him to the Democratic Republic of Congo to launch a music-based reality show, Vodacom Superstar. He created Enigma Records, the early label of producers Just Blaze and Kanye West.
Over the years, Marcelin has devoted much of his time to researching new media platforms.
Briant Biggs is a native New Yorker. He is currently the head of global mobile strategies at Roc Nation (where Jay-Z is CEO), where he serves as the top brain behind all mobile applications.
Felicia Alston is a lifestyle relations and marketing professional specialising in celebrity relations, digital media, strategic management, corporate entertainment alignment and brand development.
She began her career as a music publicist in Los Angeles and has developed and managed campaigns for top-rate acts like Enrique Iglesias, Snoop Dogg, Janet Jackson and T-Pain.
“King of the Mic has room for all styles of music including hiphop, R&B, Afro-beat , dancehall and highlife,” Appiah says. “The contest will also offer the Ghanaian corporate community a big market to promote their brands so they are all welcome on board.”