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PPP urged to build on its strong brand

BY: Enoch Darfah Frimpong

Members of the Progressive People’s Party (PPP) have been advised to evolve strategies that would ensure that the party outlives the personality of a single person and engulf around myriad of leading members.

With this, the party would be able to build on the already strong brand and name it had made for itself in its first year of existence.

Dr Bossman Asare, a senior lecturer, Department of Political Science of the University of Ghana, Legon, made the suggestion when he delivered a paper on “The Relevance of a Centre Party: Challenges and Strategies For Future Successes” to commemorate the party’s first anniversary.

The party was founded by like-minded persons including, Dr Papa Kwesi Nduom, who was a Member of Parliament (MP) for the Convention People’s Party (CPP) from 2004 to 2008 and contested the 2008 presidential elections on the ticket of the CPP.

Dr Nduom quit the CPP in 2012 following a misunderstanding regarding when the party should go to congress.

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Dr Nduom together with others later formed the PPP, which attracted a lot of leading members of the CPP including some regional executives across the country and the Women Organiser, Mary Ankomah Boakye Boateng, former National Chairman, Mr Ladi Nylander and the treasurer, Mr Mike Eghan.

The first anniversary of the PPP attracted young members of the party from the tertiary institutions and some parliamentary aspirants in the 2012 elections.

According to Dr Asare, the party had a lot of very promising personalities who could be groomed to represent the views of the PPP and also let the world know that it was not a one-man party.

He also suggested to the leading members of the party to embark on very “aggressive membership drive” which should be a secret because if they made them public, some political parties would emulate and because they had bigger resources, it would be at the disadvantage of the PPP.

He explained that there should be “relentless, continuous construction of grassroots party structures” coupled with continuous presentation of practical and realistic alternative policies to government policies to the people and “Persistent and unrelenting online campaigning as voters go sophisticated in an era of ICT and social media”.

Dr Asare indicated that there was enough evidence that the National Democratic Congress (NDC) had taken the three Northern regions and Volta as the strong holds, while the New Patriotic Party (NPP) was having the Ashanti Region.

He said there was every indication that the Western and Central regions had proven that they were not static in their voting pattern and belonged to no specific political party.

He, therefore, urged the PPP to work on the  firewall of those regions and make them their stronghold.

Describing the features of the centre parties, he expounded that they had broadly brought about centrism in politics and tended to think outside the box and did not allow labels or ideology to colour what must be done to promote the collective good of society

He said another feature of the centre party, which the PPP belonged, was that they offered solutions based on balancing social equality and social hierarchy, opposed to parties that wanted to advance policies in the direction of either conservatism (the right) or liberalism (the left) and always wanted to be understood and seen as political moderates who wanted to use any practical solutions to address the problems of society.

Dr Nduom, who participated in the entire presentation through Skype from his base in the United States of America, assured the entire membership the formation of the party was not just for 2012 election but had come to stay in Ghanaian politics.

He said the party was working hard and that very soon it would produce members of parliament and eventually win a national election to execute its policies and programmes.

Story by Donald Ato Dapatem