Rebranding has not been easy —KayBlez

Rebranding has not been easy —KayBlez

There is nothing more frustrating than when a perceived effective solution to a problem fails to work. Sometimes, desperation even sets in.

And it seems that is where KayBlez formerly Bless finds himself. About seven months ago, when he rebranded— changed his name, changed his music style and changed his management team, KayBlez was certain his fortunes would turn around.

He believed his drought of hit songs was over and he was fully ripe for the global market. So he released a single, Run to take him there, however, it looks like things did not go as planned.

Speaking in an interview with Graphic Showbiz, KayBlez, who says he is not a quitter, admitted that things have not been easy ever since he rebranded but he is not giving up yet.

“I know it takes a long time for Ghanaians to accept new things and I am patiently waiting, even though I wish things would move a little faster.

“Despite the challenges I am facing, I am not the type who gives up easily because I know I have something great in me. The way I was accepted for Chocho Mucho, I know I will bounce back again soon” he stated.

Asked whether he was disappointed in Invicta Jam Empire, his new management, KayBlez said he could not say that for now because he knew they had his welfare at heart and were working hard to see him succeed.

“First of all, they believed in my talent that is why they signed me on and the plan they have for me is huge. Although things are slow now, I have high hopes that Invicta Jam Empire will take me to the highest heights”, he said.

Throwing more light on reasons things haven’t happened as planned, a rep from Invicta Jam Empire, Felix Kwaku Takpah, also known as Montana, admitted things were a bit slow but his outfit was adopting a new strategy to push KayBlez and make him one of the great musicians coming from Ghana.

“Maybe, the approach we used initially was not the best and we are seriously adopting a new strategy. We have connected with promoters outside the country to promote his songs.

“Also, we will be doing a lot more of local and international collaborations to get him up there. We believe in KayBlez’s talent and that is why we signed him on”, he revealed.

According to Montana, KayBlez will be releasing fast tempo songs so that his fans can jam to them. “Run is a slow song but we deliberately released it to tell Ghanaians how versatile KayBlez is but moving forward, we will be coming out with songs with fast tempo”, he said.

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