Adele doesn’t want to water herself down by becoming the face of a brand, preferring to focus solely on her music.
The British star has just made a triumphant return to the charts with her new single Hello, from album 25. While many of her peers also boost their bank balances with endorsements for popular brands, Adele has no intention of heading down that path.
“I don’t want to be the face of anything,” the Grammy winner told the New York Daily News. “If I wanted to just be famous, like be a celebrity, then I wouldn’t do music. I’ve been offered everything. And I don’t want to water myself down. I want to do one thing.”
In 2013, the singer was reportedly offered a $19 million deal with beauty giant L’Oreal, thanks to her perfect eyeliner and well groomed locks. But Adele turned it down, and admitted it wasn’t the only deal she’s dismissed over the years.
“Commercials, nail polishes, shoes, bags, fashion lines ... hair products, being in movies, being the face of a car,” she said, listing all the offers she’s received.
Instead, she has focused her attention on motherhood and producing her latest album - her first since her critically acclaimed record 21, which included hit singles Someone Like You and Rolling in the Deep.
Her songs are always heartfelt and when Hello debuted last month, it left many fans in tears. But Adele admits she often sheds a tear to her music too.
“That’s how I know that I’ve written a good song for myself — it’s when I start crying,” she revealed. “It’s when I just break out in tears in the vocal booth or in the studio, and I’ll need a moment to myself.”
Despite her son Angelo, who she gave birth to in October 2012, being the most important person in her life, she has no plans to pen tracks about motherhood. Fame is also off limits when it comes to song writing inspiration.
“Everyone thinks I just disappeared, and I didn’t,” she said about her hiatus. “I just went back to real life, because I had to write an album about real life, because otherwise how can you be relatable? If I wrote about being famous — that’s boring.”