Everything pink for October
Pink is the official colour for the month of October across the globe. This is why from the shops, to malls and corporate institutions, you will see people wearing various shades of pink clothes and accessories.
From sports teams to people in the community, thousands participate in national Breast Cancer Awareness Month.
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This yearly event is organised by major breast cancer charities that share the same goals: educate people about the treatment and prevention of breast cancer.
Others go a step further to decorate their shops and offices with the colour pink to create awareness of breast cancer.
Have you wondered why pink is used as the theme colour for breast cancer awareness? In 1990, the first breast cancer survivor programme was launched at the Komen National Race for the Cure in Washington, D.C. The survivors wore buttons that were printed in black and white.
In 1991, pink ribbons were distributed to all breast cancer survivors and participants of the Komen New York City Race for the Cure.
The colour pink delights us all – men, women, children and adults. According to colour experts, pink takes all the passion and energy of red and tempers it with the purity of white, leaving us with the colour of tenderness and affection.
Pink symbolises youth, good health and playfulness. It’s the flush of first love and stands for nurturing femininity. It’s used as the symbolic colour of the movement to support breast cancer research, and others think of pink as an innocent and cheerful colour.
We still have some days to go in October. Join the pink train by wearing anything pink to help create awareness of breast cancer.
