It’s not a level playing field, female acts need huge support -Adina
GHANAIAN songstress Adina has urged stakeholders in the music industry to be intentional about supporting women musicians and emphasised the need for a concerted effort to empower them and enable their growth.
Adina pointed out that female acts faced considerable challenges in establishing a solid foothold in the industry and emphasised the need for key stakeholders to actively participate in creating a robust support system that would empower women in the sector to not only meet industry standards but also to realise their ambitions and aspirations. (More articles on Adina: I don’t need to be naked to sell my craft – Adina Thembi, My brand is ‘clean’ – Adina)
In a recent interview with Graphic Showbiz, the Party singer observed that empowering women in the industry was not only a necessity but could equally serve as a reflection of the industry's commitment to diversity and building creativity of female acts.
According to Adina, supporting female musicians was not only a moral imperative but also essential for the music industry's growth as a whole. She underscored the significance of collective action by industry leaders, policymakers, and organisations to provide women acts with the necessary resources, mentorship and opportunities to thrive.
"We should all be intentional. That is the only way we can help our female acts grow. If we see them making the efforts to climb the ladder, we should support them go up the rungs so they wouldn’t feel left out. It is just a way of boosting their creativity and helping them to reach a wider community,” she said.
Adina, real name Adina Thembi Ndamse, is a renowned Ghanaian-South African songstress who has made a significant impact on the African music scene.
She was born on October 3, 1989, in Liberia to a South African father, the late Dr Richard Sekumbuzo Ndamse, and a Ghanaian mother Mrs Mercy Ndamse. Adina has made great strides in the music industry with her unique blend of Afrobeat, Highlife and R&B which has garnered her widespread recognition and acclaim.