Ghana’s 2026 FIFA World Cup campaign got off to a winning start on Wednesday night as Carlos Yirenkyi struck deep into stoppage time to secure three priceless points at the Toronto Stadium in Canada.
Back home in Accra, thousands of fans greeted the 95th-minute strike by the 20-year-old midfielder with loud cheers, wild celebrations, and dancing to blaring music as the Coca-Cola Bottling Company of Ghana’s “Feel It All” World Cup Watch Party initiative kicked off in thrilling fashion at Ghud Park inside Accra Mall.
The activation, which will cover all three of Ghana’s group-stage matches, is designed to bring fans together through high-energy watch-party experiences that celebrate every moment of the tournament.
The event brought together members of the media, partners, influencers, and passionate football fans, creating a vibrant atmosphere of shared excitement and connection.
Through engaging brand experiences, interactive fan zones, and curated entertainment, fans were immersed in the spirit of the world’s biggest sporting event, currently taking place across Mexico, Canada, and the United States.
Operating in more than 200 countries and employing over 700,000 people worldwide, Coca-Cola continues to inspire economic opportunities in local communities across the globe.
The company has been an official FIFA World Cup sponsor since 1978. The “Feel It All” campaign reflects Coca-Cola’s ongoing commitment to creating unforgettable fan experiences and celebrating the spirit of football across Ghana.
Throughout the six-week tournament, fans can visit the Coca-Cola Experience Zone at Ghud Park to watch live matches on a giant screen, soak in the electric atmosphere, participate in exciting games and activities, and win branded Coca-Cola giveaways. Many attendees have already walked away with footballs, caps, jugs, and other souvenirs.
The most anticipated highlight is set to electrify Ghud Park next Tuesday, June 23, when Ghana takes on England. The event will also bring the globally celebrated “José vs Mourinho” experience to life. Using cutting-edge technology, the activation channels the celebrated Portuguese tactician’s larger-than-life personality into a real-time, social-first entertainment format.
Fans will witness playful debates between two versions of one of football’s most iconic and emotionally expressive figures as they humorously argue opposing sides of football topics, showcasing Mourinho’s charisma, competitive spirit, and sense of humour.
To cap off the “Feel It All” campaign, Coca-Cola will host a spectacular concert alongside the FIFA World Cup final on July 19 at the same venue, bringing together music, football, and celebration in one unforgettable finale.
“In Ghana, football is more than a game. It is a shared emotion that brings millions together, especially during the FIFA World Cup, and we are proud to give our consumers an opportunity to feel it all,” said Mensah Seneadza, Director of Franchise Operations, Coca-Cola Equatorial Africa.
“All over the world, football is not just watched; it is felt. This campaign builds on the Coca-Cola system’s long-standing presence in Ghana, where for almost seven decades we have remained true to our commitment to growing alongside the communities we serve,” he added.
