Namibia endeavours to be a preferred tourist destination in Africa
With recent records showing that tourism has become the world's third-largest export industry, it is little wonder that many African countries including Namibia are taking giant steps to promote and boost their tourism potentials.
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It is in this regard that players in the Namibian Tourism industry including its Minister of Industrialisation and Trade, Lucia Lipumbu have held a workshop in Ghana to sell their country as a great tourist destination in Africa.
Speaking at the workshop held at the +233 Jazz Bar and Grill in Accra recently, Mr Lipumbu touted Namibia as the best option for those looking to explore the continent, citing its developed tourism sector, affordable prices, and treasured and memorable experiences with nature as key factors.
Namibia, a country in southwest Africa, is distinguished by the Namib Desert along its Atlantic Ocean coast. The country is home to diverse wildlife, including a significant cheetah population. The capital, Windhoek, and coastal town Swakopmund contain German colonial-era buildings such as Windhoek's Christuskirche, built in 1907. In the north, Etosha National Park’s salt pan draws game including rhinos and giraffes.
He mentioned that there were many fascinating tourist sites at Namibia that should encourage African tourists particularly Ghanaians who travel to places such as Dubai to change their choices.
“Our coming here is to cement ties to promote Namibia as the next tourism destination in Africa and the world. We are aware that Ghanaians are traveling to Dubai, Kenya, etc. but they are missing out on a great secret that is hidden and untapped.
“That gem is Namibia. For us, tourism is one of the major economic sectors. It is also a sector that is destined to grow. We have more than enough reason to develop new emerging markets through engaging smart partnership joint marketing initiatives,” he said.
The Chief Executive Officer of the Namibian Tourism Board, Digu Naobeb, explained that Namibia offered many opportunities for tourists to experience traditional lifestyles, untouched landscapes, unique cultures, and diverse wildlife.
“Additionally, Namibia is renowned for its hospitality, safety, and peaceful political environment,” he added.
Dr. Thomas Abanga, who is the CEO of Abanga Farms and Food Systems, stated that there are several business opportunities for visitors to take advantage of during their stay.
Abanga Foods is the exclusive importer of Namibian beef to Ghana. Dr Abanga used the chance to explain how trade between African countries was critical in changing the distorted trade relationship among African countries and the rest of the world.
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