The Ghana Premier League will be renamed in a few hours when a multi-million dollar deal between the Ghana Football Association (GFA) and Zylofon Cash is announced.
The deal which ends a three-year wait for a title sponsor for the league reportedly involves a $10 million cash injection over five years by Zylofon in exchange for the naming rights of the league which will be re-christened the Zylofon Cash Premier League.
The 16 Ghana Premier League clubs are expected to receive $2 million annually over the period.
The Chief Executive Officer of Zylofon Media, Nana Appiah Mensah in April this year made a surprise announcement that one of his companies will sponsor the Ghana Premier League.
The announcement was done at Prampram, where Appiah Mensah was on a tour of the facility with Ghana Football Association President Kwesi Nyantakyi.
The Ghana Premier League has been without a sponsor for three seasons following the withdrawal of Capital Bank, two years into a five-year headline sponsorship deal worth $10million.
Nana Appiah Mensah owns a host of companies including Menzgold Ghana Co. Limited, Brew Marketing Consult Co. Limited, Menzgold Espana S.L In Spain and Zylofon Media Company Limited.
What is Zylofon Cash
Zylofon Cash is a web-based platform which allows creative persons to monetize their artistic talents through uploads of their contents or ideas.
According to the Zylofon Cash website: "If you aspire to be a model, musician, actress, fashion designer, comedian, poet or any act you think you’re good at, all you need to do is to record a video of yourself in any form demonstrating your act, you might be called to participate in any of our projects and if there’s the need to engage the services of individuals that impress our review team, they will be recommended for possible engagement on contractual basis.
"These uploaded contents, as well as existing materials in the form of music videos, comedy, movies, music, TV shows etc., can also be uploaded and monetised.
"The next step is, you visit zylofonmedia.com and click of Zylofon Dream. The Zylofon Dream categories will display various art departments; Music, Movies, acting, musician, television/radio personality, poetry, visual arts, models and comedy.
"The next thing to do is to create a Zylofon Dream account and create a secure password. From here, you can now purchase a “scratch card” which will grant you access to upload the content. The cards are on sale at just 300 Ghana Cedis. They’re on sale at any of the Zylofon Media headquarters. There are also Zylofon Media shops in every region and city where the cards are on sale.
"The scratch card grants you three (3) chances to upload any content of your choice among the categories. Contents that are uploaded will be reviewed by our review team and pushed to Zylofon Cash if it meets their expectation. Pornographic materials are prohibited. Zylofon Cash will earn you a decent amount of money per usage (0.02 Ghana Cedis) on your uploaded content till time memorial".