The International Advertising Association (IAA) has appointed Mrs , President of the Advertising Association of Ghana (AAG), to serve on Excom and the World Board as Vice-President-Development-Africa. Her appointment begins at the association’s upcoming board meeting in France this June.
The IAA is a worldwide network of the most influential and inspirational marketing and advertising professionals that sets and maintains the standards in the industry.
Established in 1938, the IAA has more than 4,000 individual members in 76 countries spanning six continents, the IAA works to: promote freedom of commercial sph engine of free market societies; encourage the exchange of knowlege and expertise among marketing peers around the world; support self-regulation and provide an exchange of information and best practices; provide professional development through education and training and create industry forums that tackle issues with a single global voice.
Mrs Duah who is the Chief Executive Officer of Lowe Lintas-(Lowe Accra) an integrated communications company affiliated to Lowe Worldwide and Partners, is also currently serving her first term Presidency of the AAG.
Mrs Duah is a graduate of Watford College in the UK. She joined Lintas then, in 1979 as a trainee management personnel and has over the years, acquired in-depth knowledge through numerous management, marketing and leadership training opportunities locally, in the United Kingdom, South Africa, Nigeria and the United States of America.
She has worked assiduously in various capacities on numerous councils, including the Council of the Association of Ghana Industries (AGI) and currently on Brand |Ghana Council.
Her efforts have received many commendations and accolades and in 2009 she was recognized as the “2008 CIMG Marketing Woman of the Year”: a coveted honour from the Chartered Institute of Marketing, Ghana.
In April 2012, the Ghana Enterprise Foundation awarded her, as the “Best Advertising and Marketing Communications Personality” at the Entrepreneur Awards.
The IAA Board recognises her continuous contributions towards the IAA efforts in her region and the advertising industry at large, and thus assigns her responsibilities to assist the global office and the area director’s efforts in building larger corporate membership and a better organization in terms of chapter development, Government relations and sound regulations that will serve stakeholder interests.
The IAA celebrates its 75th anniversary this year with industry conferences and road shows starting in London on October 3 on the theme “What’s coming next”. As part of the celebrations, the IAA will be mounting one of the largest ad congress ever in Beijing in May 2014.