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Women’s Lifestyle Expo held

BY: Delali Sika
Ms Carol Annang (2nd from left), Country Director, Invest in Africa, admiring the necklace made of beads. Picture: ESTHER ADJORKOR ADJEI
Ms Carol Annang (2nd from left), Country Director, Invest in Africa, admiring the necklace made of beads. Picture: ESTHER ADJORKOR ADJEI

The sixth edition of the Women’s Lifestyle Expo Ghana has been held at the forecourt of the Achimota Mall in Accra.

The event is an exhibition and sales platform that offers opportunities for female business owners and entrepreneurs to showcase their products to the public.

It brought together some women's associations from corporate institutions, queen mothers, groups and societies to interact with the exhibitors and also offered patrons the opportunity to purchase varieties of products from the exhibitors.

Exhibitors

The exhibitors included people who were into photography and videography, fashion designers, jewellers, web designers, household accessories sellers, health service providers and home cleaning service providers.

In an interview with Daily Graphic, the event Director of the expo, Nana Adwoa Kwegyir-Aggrey, said the objective was to give women entrepreneurs the platform to come together and showcase their works.

"This event is the marketplace for products and services owned by women entrepreneurs and it is also to serve as the go to platform for women who want to shop, find new products and services for their personal, professional and family needs.

It is also an avenue where women can come together and share ideas as well as network," she said.

She said "since its inception in 2015, Women's Expo Ghana has hosted over 500 exhibitors. We continue to be the most reliable, convenient and cost effective platform for emerging women entrepreneurs to promote their business and create visibility for themselves.

“This year's is a special one as it coincided with the celebration of Ghana' Independence and International Women's Day celebrations," she continued.

Result

Even though Ms Kwegyir-Aggrey admitted that there had been challenges along the line since the event started, she emphasised that it had offered a lot of opportunities for emerging brands.

Some of the exhibitors who spoke to the Daily Graphic expressed optimism about the positive impact the show had had on their business.

The project officer, Training and Advocacy for Vocational Training Females, Emmanuel Adewtwi Jnr, said the show had impacted his business since he started participating.

"It has over the years given us opportunities to train a lot of women. Events like this make us visible, it tells people what we are into so we become the go to place for women who want to learn different crafts . We also get the chance to organise training sessions for women in some institutions, " he said.

Commendation

The Country Director of Invest in Africa, Carol Annang, commended the organisers of the expo.

"This is a fantastic event, it has been running for six years, organised by a woman and that should tell you what women are capable of. I have seen a lot of beautiful things here made by women and I am impressed," she said.

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