Hisense announces global partnership with Paris Saint-Germain
Electronic and home appliances company, Hisense, has signed as a global sponsor of French Ligue 1 giants Paris Saint-Germain in a multi-year deal.
Under the new agreement, Hisense will work with the club to showcase their range of products to audiences at PSG's Parc des Princes stadium and around the world, via broadcast, digital and social channels.
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The sponsorship will also see Hisense provide products to the club across its various facilities, including its new training centre.
According to the management of Hisense Ghana, the deal will urge them go the extra mile by way of offering high quality products and services to their numerous consumers across the globe.
In a statement, Mr Alex Zhu, the president of Hisense International, said, "We are excited to team up with Paris Saint-Germain, one of the most successful and fastest growing clubs in the world.
"They have always pursued breakthroughs in technology and innovation in everything that they do, which coincides perfectly with Hisense's mission of pursuing scientific and technological innovation and bringing happiness to millions of families.
“We believe that through this partnership, we can create the best possible at home viewing experience for Paris Saint-Germain and its fans throughout the world."
The Chief Partnerships Officer at Paris Saint-Germain, Mr Marc Armstrong said: "We are delighted to welcome Hisense to the Paris Saint-Germain family and to be partnering with such a world-leading consumer electronics and home appliances company.
“It will provide an excellent opportunity to reach and interact with our fans across the world via the creation of powerful experiences and opportunities and we look forward to helping Hisense achieve its global ambitions".
Mr Sébastien WASELS, Managing Director Asia Pacific at Paris Saint-Germain added, "We are proud to be working with such a leading global brand from Asia Pacific. This is a meaningful partnership for the club, demonstrating our growing commitment to the region.
“We are looking forward to bringing the Paris Saint-Germain experience into more people's homes around the world. Together with Hisense, we will also come closer to our fans in China where the Hisense headquarters are located."
Hisense says the announcement reiterates its continued commitment to sport through sponsorship of major sporting properties around the globe, including the partnership with the 2018 FIFA World Cup, UEFA EURO 2016, Formula One Red Bull racing and Australia Open.
"The sponsorship celebrates Hisense's presence on the world stage, with the products exported to over 160 countries and regions".