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Graphic/GREDA Real Estate Experience today

BY: Emmanuel Ebo Hawkson
Francis Asenso-Boakye - Minister of Works and Housing
Francis Asenso-Boakye - Minister of Works and Housing

The Minister of Works and Housing, Francis Asenso-Boakye, has opened the country’s biggest real estate and housing fair, the Graphic/Ghana Real Estate Developers Association (GREDA) Real Estate Experience, at the Silver Star Tower today.

The three-day housing fair and conferences will bring together prospective and existing home owners, investors, real estate developers, financial advisors, interior decorators, regulators and other industry players in the housing sector to interact and share information and contacts.

On the theme: “Home Ownership through Collaborative Efforts of individuals, institutions and industry,” it will also offer a comprehensive experience on housing to participants.

It is sponsored by Republic Bank, the biggest financial player in the real estate sector.

Apart from having the opportunity to buy and invest in different types of houses on offer by the exhibitors, participants will also have access to information on financial instruments, funding options, investment plans and insurance relating to housing.

Participants will also be educated on land acquisition, the effective ways of building houses and how to address issues such as flooding and fire outbreaks.

Rationale

The Director of Sales and Marketing of the Graphic Communications Group Limited (GCGL), Franklin Sowa, said the GCGL and its partners believed in the importance of housing to human existence and national development.

The GCGL, he said, was not only interested in providing credible news and a platform for national discussion, but was also keen on championing issues that would contribute to the general wellbeing of people and positively impact the socio-economic development of the country.

He stated that apart from housing being a basic human need, it was also a major source of investment for people and, therefore, it was important for people to understand the industry and make informed decisions in their housing choices.

“The Real Estate Experience will bring the stakeholders in the industry, including developers, investors, regulators, financial experts, interior decorators and other value chain players to offer a one-stop solution hub on real estates,” he said.

Mr Sowa said despite the economic challenges, real estate had become a safe haven for investors due to the sustainable value it creates.

In view of this, he said, it was crucial for investors to understand the real estate market and the best possible options for them to protect and grow their investments.

“The Graphic/GREDA Real Estate Experience is not just for exhibitors to sell their products. There will be seminars and webinars on diverse areas of housing to help all players in the sector to have a comprehensive understanding of the sector,” he said.

Game-changer

Mr Sowa said the fair was a game-changer for real estate developers and other industry players in the housing sector as it would enable them to put their products on a bigger platform for maximum benefits.

For homeowners, prospective homeowners and those seeking to rent, he said, the fair would help them understand the best way to build a house, the processes involved, the most effective way to maintain a house and the best options on the market.

“Where you live is linked to a social life cycle so if you are unable to understand the housing sector well, you may start from a place where you should have ended. This fair will therefore provide the platform to understand all these issues,” he added.

Background

This is the second time the Graphic Communications Group Ltd has partnered GREDA, the biggest and oldest umbrella body of real estate players in the country, to organise the fair and conference.

The second follows popular requests by patrons of the maiden edition last year, which treated patrons to authentic information, service and product offering.

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