The Chartered Institute of Marketing, Ghana (CIMG) has released the results of its maiden professional marketing qualification (PMQ) examinations held in the December 2021 exam window.
Altogether, 91 candidates from two out of the existing 10 Accredited Study Centres (ASCs), namely the Ghana School of Marketing and the University of Professional Studies, Accra, wrote the examinations.
The candidates sat in 11 modules, with the average pass rate of eight modules a remarkable 82 per cent, made up of one paper at Pathway
Two, three papers at Pathway Three and four papers at Pathway Five.
At a media briefing to announce the results, the National President of the Institute, Dr D. Kasser Tee, expressed his delight at the general performance of the candidates, saying the Institute had recorded “highly impressive average pass rate in eight out of the total of 11 modules written.”
“From the 11 courses mounted, a high pass rate was achieved in eight, while low pass rates were realised in the other three. We have noticed, with some disappointment, that the poor performing areas were at the foundation stage, affecting mainly Fundamentals of Marketing and Buyer Behaviour at the entry level (Pathway One) with an average pass rate of a mere 16 per cent,” he said.
Dr Kasser Tee said the performance in Sales and Sales Management, also a foundation stage course at (Pathway Three), was equally relatively bad, with only 22 per cent pass rate.
“With the exception of these, performances for the remaining eight courses were very impressive, considering that this was the maiden exams with no past questions, no chief examiners report, among other things,” he added.
He further indicated that CIMG’s standards and expectations from the ASCs would continue to be under serious and constant scrutiny as part of the Institute’s periodic audit and assessment of the centres.
That, he said, would serve as a signal to all ASCs to examine the level of preparedness of prospective students for the foundation courses before enrolment, as such candidates formed the bedrock upon which excellent professional marketers would be developed.
“We will continuously engage all centres to collectively agree on measures to fine-tune the mode of delivery and the calibre of tutors selected for these programmes,” emphasised Dr Kasser Tee.
The CIMG president expressed the institute’s excitement about the successful conduct of the maiden examinations, saying: “Our ability to organise the December examinations successfully without any hitches creates some excitement within membership.
Our audit and quality assurances were excellent from the question setting stage through moderations to mounting the exams. All the processes for delivery of scripts to markers, moderation and evaluation of marked scripts, etc. were excellently done under strict confidentiality, until the final results were released to students on February 21, 2022.
Dr Kasser Tee applauded the Institute’s Chief Examiner, Dr Francis Mensah Sasraku; the Consulting Director of Education, Adam Sulley; the CEO/Registrar of CIMG, Kwabena Agyekum, all the examiners and markers, the examinations management committee and the examinations board for being very instrumental in the conduct of the examinations.
He paid special compliment to all the 91 candidates for the maiden exams, describing them as “the gallant 91 candidates who had faith and trust in the local Professional Marketing Qualifications brand,” notwithstanding any doubt others might have had.
For his part, Dr Dr Sasraku stated that the results were analysed using the minimum performance range, which indicates whether at least 50 per cent of candidates passed the paper or not.
In response to a question on targets for the next and future examinations, Mr Sulley reiterated that despite the success of the exams, the prospects for further improvement were good for the next batch of candidates.