Media entrepreneur, Kwame Adu-Mante, is excited that one year after acquiring Spice 91.9 FM, the station has risen to be counted among the most patronised in the Sekondi -Takoradi area in the Western Region.
Part of Adu-Mante’s excitement stems from the fact Spice FM was dormant for almost six years but it has been re-activated and transformed into high-flying outfit.
“We have been around for only a year and doing fine. By the time we celebrate our second anniversary, we shall be ruling the nation’s Oil City,” Adu-Mante told The Mirror in a chat.
The man is also the CEO of Radio Maxx in the Sekondi-Takoradi metropolis.
He said the taking over of Spice FM forms part of a grand plan to establish a four-station conglomerate that would cater for different segments of the radio market.
“Radio Maxx is obviously the market leader in the Western Region. Our ambition is to grow even bigger and that is why we are on the prowl to acquire more stations and use the same resources and base to generate extra revenue,” the Spice FM boss said.
Spice FM targets mainly Akan listenership because the language is widely spoken in the region.
“These are people who need a platform to speak out about basic social services, follow their favourite football clubs and catch up with the latest gossip in the communities.
“We try hard to provide what they want while Radio Maxx remains firmly entrenched at the English – high end of the market,” Adu-Mante points out.
Spice FM has already established itself as a dependable source of information on sports.
The station’s able sports team is made up of Kuntu Blankson, Oti Asrifi and Samuel Kofi Larbi.
John Gasper, aka Fofo formerly of Adom FM, is in charge of the late afternoon show while Antwi Boasiako, formerly of Kyzz FM, handles the morning devotion.
There are other talented deejays in the background providing strong support to the team of presenters.