eShun won’t fade away
Despite the daunting challenges she has been encountering in her bid to make it in the Ghanaian music industry, fast rising songstress, Eshun Ethel, who goes by the stage name eShun, says that she is here to stay and ready to surmount all challenges that may come her way.
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In an interview with Showbiz, eShun acknowledge there have been numerous female artistes who have been famous for a brief period only to quickly fade away but she was determined not to be one of them.
“It’s been a challenge getting to where I am currently but considering the years it has taken and effort and sacrifice I have had to put into my career, there is no way I will allow myself to simply fade away,” the Afro Pop and Highlife artiste said.
eShun said one of her biggest sacrifice has been having to give up her privacy. “When I initially begun, I was very scared especially since I had to put myself in the public eye. I had to get over the fact that most of my personal issues would be a matter of public interest and people would be interested in my business,” she added.
She also revealed that there was a noticeable lack of support from the established artistes in the area of collaboration and features. “Artistes such as Reggie Rockstone, VVIP, D-Black have really been helpful and very supportive however the financial demands of some of the established artistes makes it almost impossible for emerging talents to work with them,” she said.
She also added that the industry in general was not welcoming towards up and coming artistes. “New artistes have to spend close to GH¢ 12000 per video shoot and promotions are equally expensive.” She credits her management, Quophimens MusiQ for being very supportive in building her career.
eShun who has distinguished herself at several music reality shows, namely TV3 Mentor Season 5 where she emerged third runner-up, then MTN Project Fame in Nigeria and finally Glo X-Factor where she was the first runner-up credits these shows with building her up as an artiste.
“Getting into the reality shows have paid off because we are taken through voice training and stagecraft so I have gotten better over the years. As long as you take your participation in these shows serious, you are bound to learn some valuable skills,” the New Girl hitmaker said.
Although she is yet to make an appearance on any major stage eShun is the lead singer for the Calabash Band made up of three Ghanaians, a British, a Dutch and an American with whom she plays gigs at various venues across Accra.