YES! I am a Woman. I have breasts AND a cleavage! You got a problem!!??"
On Sunday the Times of India tweeted a photo taken last year with a link to a web photo gallery and caption: "OMG: Deepika Padukone's cleavage show".
An angry Padukone responded on Twitter: "YES! I am a Woman. I have breasts AND a cleavage! You got a problem!!??"
The daily later put out a tweet urging her to consider it a compliment.
The newspaper has since removed the original tweet about Padukone's dress, which she wore to a film launch last year.
"Supposedly India's 'LEADING' newspaper and this is 'NEWS'!!??," Padukone wrote on her Twitter account on Sunday.
"Don't talk about Woman's Empowerment when YOU don't know how to RESPECT Women!" she added.
Several Bollywood celebrities and hundreds of fans have come out in support of the actress and #IStandWithDeepikaPadukone was the top trend on Twitter in India on Monday.
"Appalled....shocked and disgusted at the level of disrespect shown. Deepika or any women in the world cannot and should not stand for this!!" tweeted producer, director Karan Johar.
"I just read... about @deepikapadukone retort to cheap sensational journalism, well done girl," actor Arjun Rampal wrote on Twitter.
"Kudos to Deepika for being a strong woman and speaking up!," tweeted fashion designers Gauri & Nainika.
Much of the outrage is summarised by the comment posted by Hindustan Times columnist Madhavan Narayanan.
Credit: The BBC