President John Dramani Mahama yesterday inaugurated the multi-million dollar bottling plant of Kasapreko Company Limited (KCL), an alcoholic beverage producer on the Spintex Road in Accra.
The plant has the capacity to produce 70,000 bottles of alcoholic and 40,000 non-alcholic beverages per hour.
It comprises an expansive warehouse with a loading bay, material storage areas and state-of–the-art production and packaging lines.
Inaugurating the facility, the President said the coming on stream of the facility and many others over the last few years was a demonstration of confidence in the economy.
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He acknowledged the crippling effect of the power crisis, particularly on the manufacturing sector and reiterated the government’s commitment to finding a permanent solution to it.
Founded in 1989 at Nungua in Accra in response to the growing demand for quality and affordable alcoholic drinks, Kasapreko started with just five workers but today it employs 600.
With its tentacles stretching to the West African sub-region and beyond, President Mahama observed that the performance of the company was an example of the fact that with a clear corporate vision backed by a determined and hardworking team, success could be achieved.
The President called on the public to buy made-in-Ghana goods to support the growth of local industries.
He pointed out that while it was safer to engage in commerce and trading because manufacturing was risky, no country was built on commerce and trading alone.
“It is manufacturing, agriculture and agro-processing that would change the structure of the Ghanaian economy and make it rub shoulders with the league of industrialised countries,” President Mahama stressed.
“Kasapreko is one of those companies and Dr Kwabena Adjei is one of those people who see the risk and still believe it is worth taking to produce quality products like Kasapreko,” he added.
President Mahama described KCL as a successful Ghanaian company and said Dr Adjei was “a good example of the voice of quality and standard Ghana-made products could attain.”
He said the company had over the years given Ghanaians local alternatives to foreign brands of liquors and wines and the natural blend of herbs from local sources made it a product that was unique and Ghanaian.
“This goes a long way to show the Ghanaian potential to excel in business and create great products that could compete on the world market,” the President said.
Commitment to quality
To grow its brand from local materials, the company recently began the cultivation of a herbal plantation to ensure that raw materials needed for the manufacture of its products are grown locally.
It also acquired a stake in Caltech, an integrated cassava estate, to support its import substitution strategy to reduce foreign exchange exposure and to confirm its position as a prime local content for the manufacturing of beverages.
Those investments, the Founder and Chairman of the company, Dr Kwabena Adjei said, were the future of the company as it sought to grow through the use of local materials.
Representatives of regulatory institutions, including the Centre for Research into Plant Medicine, the Food and Drugs Authority (FDA) and Nigeria’s National Agency for Food and Drug Administration and Control (NAFDAC), were full of praise for the KCL for being highly compliant in quality control.
The occasion was also used to introduce the company’s flagship product—the Kasapreko Alomo Bitters and its bottled water—Awake.