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Mobile voice, data subscription figures dip in April - Vodafone loses, MTN, Glo gain

BY: Elizabeth Nyaadu Adu

THE country’s total mobile voice penetration dropped to 41,305,059 at the end of April this year.

This represents a 134.14 per cent penetration, having decreased from 41,481,767 as of the end of March 2022.

A report from the National Communications Authority (NCA) on June 28 revealed that the percentage decrease between March and April was 0.43 per cent.

Gainers

MTN’s voice subscriber figures for April was 25,882,040. This represents a percentage increase of 1.26 per cent over the March figure of 25,558,928.

MTN’s market share for the month under review stood at 62.66 per cent, making it the most dominant player in the highly competitive industry.

Glo’s voice subscriptions increased from 786,963 as at the end of March 2022 to 815,143 at the end of April 2022, representing a percentage increase of 3.58 per cent.

Its market share for the month under review was 1.97 per cent.

Losers

Still among the two telecommunications companies to record a loss in voice subscriber numbers, Vodafone Ghana’s mobile voice subscribers decreased from 7,732,622 as at the end of March 2022 to 7,543,728 as at the end of April 2022.

That represented a percentage decrease of 2.44 per cent. However, it sustained its spot as the second biggest in the telecommunication industry with 18.26 per cent market share for 2022.

AirtelTigo saw its voice subscribers decreased from 7,403,254 as at the end of March 2022 to 7,064,148 as at the end of April 2022.

That indicated a percentage decrease of 4.58 per cent. Its market share for the month under review was 17.10 per cent as compared to 17.85 per cent in March 2022.

Market statistics for data

Mobile Data penetration figures also dipped marginally from 23,692,581 subscribers at the end of March 23,668,464 to April.

This puts Ghana’s data penetration rate at 76.86 per cent.

Gainers on data subscription

MTN realised an increase in 133,694 subscriber numbers at the end of April with a total figure of 17,053,206 as against 16,919,512 recorded in March.

The company now has a market share of 72.05 per cent as of the end of the month under review.

From a subscriber base of 335,470 at the end of March 2022, GLO witnessed an increase in April to record 324,687 subscribers. In percentage terms, the company’s mobile data market share now stands at 1.37 per cent.

Losers

Vodafone’s mobile data subscriber base decreased by a whopping 64,733 subscribers in the period under review, a phenomenon which translated into a market share of 12.71 per cent. From the March subscriber figure of 3,072,144, Vodafone’s data subscriber base dropped to 3,007,411 as at the end of April.

AirtelTigo’s subscriber base at the end of April also went down to 3,283,160 as compared to the March 2014 figure of 3,365,455. Its market share for the month stood at 13.87 per cent.