Prudential Ghana appoints new Chief Executive Officer

BY: Graphic Business
Dr Hazel Berrard Amuah, Chief Executive Officer, Prudential Life Insurance Ghana

Prudential Life Insurance Ghana, one of the leading insurers in the country, has appointed Dr Hazel Berrard Amuah as Chief Executive Officer.

She replaces Emmanuel Mokobi Aryee, who has been appointed Regional Chief Executive Officer for East, Central, West and Southern Africa, overseeing the company’s businesses in Ghana, Nigeria, Zambia, Kenya and Uganda.

A release issued in Accra yesterday said: “Under her leadership, Dr Amuah will support Prudential Life Insurance Ghana to execute the next phase of strategic growth and innovation plan and we are confident that she will continue to grow the business to greater heights.”

The release said Dr Amuah had vast experience, having worked in a cross-section of business sectors including insurance, FMCG, energy and the financial sector.

Working experience

She has worked in a number of countries in Central and West Africa, building a career in leadership, business and HR specialisation across all the HR practices.

She worked with GLICO Group as Group HR Director for a cross section of business units, among which included Life, General, Pensions, Healthcare, Capital and Properties.

Dr Amuah is a chartered insurer and a business leader with over 25 years of work experience.

The release added: “She is a Henley certified coach from the UK and has a cross cultural certification from the USA. She also holds a Doctor of Business Administration (DBA), Master’s degree in Bilingual Translation (French and English) and a Master’s degree in Organisational Development.

Former CEO

On the former CEO, the release said before his appointment, Mr Aryee had led Prudential Life Insurance Ghana for eight years, growing a thriving business, moving it from number 16 to the fourth in terms of market share in 2020 and cultivated a vibrant agency from 21 agents in 2013 to over 1,500 agents in 2021.

It said he signed “five bancassurance partnerships with Fidelity Bank, SG Bank, Cal Bank, Zenith Bank and Standard Chartered Bank to bring our services closer to bank customers and launched eight new products on the market to cater to Ghanaians’ evolving protection and wealth needs to help them make the most out of life.

The release said Prudential was intentional on ensuring that its African growth story was written by talented people who were the true face of the continent.

“Africa is a continent of opportunity for Prudential and the company is committed to its long-term growth. Prudential continues to create opportunities for the best talent on the continent, while strengthening its operations and building a business that will serve for generations,” it added.