Graphic Tertiary Business Sense Challenge finals: UCC locks horns with KNUST tomorrow

BY: Maclean Kwofi
• Mr. Kobby Asmah (2nd left), Editor of the Daily Graphic, speaking with the team of contesting schools. Picture: ALBERTA MORTTY
• Mr. Kobby Asmah (2nd left), Editor of the Daily Graphic, speaking with the team of contesting schools. Picture: ALBERTA MORTTY

Finalists of the 2021 Graphic Tertiary Business Sense Challenge (TBSC) yesterday paid a familiarisation visit to the Graphic Communications Group Limited (GCGL) head office at Adabraka in Accra.

The visit comes ahead of the grand finale of the competition tomorrow at the Executive Theatre of TV3, Kanda in Accra.

The student representatives from the participating schools were at the office of the GCGL to learn at first-hand the operations of the company as a leader in the newspaper and publishing industry.

The visit

Addressing the delegation on the premises of the GCGL last Thursday, the Editor of the Daily Graphic, Mr. Kobby Asmah, commended the participating schools and wished them well ahead of the finals.

He said GCGL took keen steps to process and treat information before disseminating through its brands to the general public.

That, he said, ensured that the public were well informed to make appropriate decisions especially during elections.

“And so, the verification principle is important when working with us (Graphic), but you also need to ensure that the story is well measured and all angles of the story are covered before it is published,” he said.

“That is the reason why the media is the fourth estate of the realm and it is responsible for the wellbeing of society, making sure that it also takes active participation and becomes a partner in national development,” he said.

The Deputy Editor of the Daily Graphic, who also doubles as the Editor of Graphic Business, Mr. Theophilus Yartey, urged the students to prepare very well to make their schools proud by grabbing the coveted title at stake.

“May the best school win as you all prepare for the finals of the competition tomorrow,” he said.

The competition

The grand finale of the challenge will see the one-time champion, University of Cape Coast (UCC), facing off with the Kwame Nkrumah University of Science Technology (KNUST).

The finale promises to be a more heated battle as the participating schools have vowed to use the opportunity to settle old scores by either entrenching their dominance or avenging the defeat in last year’s semi-final contest in which the UCC knocked out KNUST by a 10.5 margin.

Before the final contest, patrons will have the opportunity to see University of Education, Winneba (UEW) lock horns with the Central University for the third place slot which is expected to be a beautiful and thrilling curtain raiser.

In an interview with the Daily Graphic ahead of the finale, the Quiz Master, Mr. Alhassan Yusif Trawule, observed that the competition had been very keen through the various stages, with the toughest staying through to the finale.

He said this year, the organisers had added a new component, the case study segment.

He said under the case study segment, contestants would be provided with a business scenario, and working as a team, they would execute a PowerPoint presentation between 15 and 20 minutes.

“We are getting two guest judges: a professor from the University of Malaysia and another seasoned business person in Ghana to join the quizmaster to moderate that round,” he said.

The quizmaster stated that patrons should expect a difficult contest, a very cagey one between two of the best schools in the country.
“We should expect an exciting contest which is an improvement over last year’s final.

“The contestants have done very well to reach this stage. They have not let their schools down. This is the final contest, and it is now or never. No matter what happens, they should know that they are winners, and I am proud of them all.

“To the participating schools, we appreciate your commitment to the TBSC course. We wish you the very best of luck, and hopefully we will call upon you again next year,” he added.

About the challenge

The TBSC is aimed at developing the minds of business students to build successful business careers in the future.

The third edition of the challenge is on the theme: “Setting a sustainable business agenda”.

The maiden edition of the business challenge ended with the UCC emerging as winners.

The second edition saw the University for Development Studies (UDS) defeat the UCC to win the challenge, which has fast grown to become one of the most anticipated events on the calendar of tertiary institutions in the country.


The third edition of the business challenge is sponsored by Twellium, GLICO Life Insurance, MTN Ghana, Compu Ghana and PwC.

Others are the Chartered Institute of Marketing Ghana (CIMG), the Institute of Chartered Accountants, Ghana (ICAG), the Ghana National Association of Teachers (GNAT) and the Chartered Institute of Management Accountants (CIMA).