Ghanaian companies urged to build strong brands

BY: Maclean Kwofi, ACCRA
Ms Nana Akosua Konadu (right) presenting the items to Mr Frederick Tetteh, the Assistant Headteacher of the school.

The Chief Executive Officer (CEO) of the Enak Consult, producers of the Hard Truth,  a television programme on Viasat 1, Ms Nana Akosua Konadu, has advised Ghanaian indigenous firms to build strong corporate brands.

According to her, building strong corporate brands would position the firms well in order to penetrate the global market and compete with other international brands.

Speaking at the third anniversary celebration of the Hard Truth in Accra, Ms Konadu said one major reason why Ghanaian companies continuously found it difficult to penetrate the global market was that their brands were not strong.


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She therefore, underscored the need for young Ghanaian companies to have a strong marketing team that had the know-how to build a strong brand, adding that the focus should not be on making profit at the initial stages of the business but buidling a lasting brand.

She noted that multinational companies that had achieved so much and continued to gain more grounds were doing so because of the strong brands they had built over the years.



In a related development, Enak Consult has presented items worth GH¢4,000, to the Dzorwulu Special School to aid in the daily activities of the school as part of their third anniversary celebration in Accra.

The items included learning materials, bags of rice and other food items and toiletries.

Making the presentation, Ms Konadu indicated that the donation formed part of the company’s vision to give back to society.

“We chose to visit the Dzorwulu Special School because it’s within the confines of our office and it easily lends itself to our corporate social responsibility. More so, it is appropriate to share this grace with the children and by extension you the staff of the school,” she stated.

Ms Konadu continued: “I will make it a personal commitment to visit the school every year.”

She commended teachers of the Dzorwulu Special School for exhibiting dedication and passion towards the welfare of the students.

The Assistant Head Teacher of the school, Mr Frederick Tetteh, receiving the items on behalf of the head of the school, stated that the gesture done the school by the Hard Truth was going to go a long way to help.

“Teaching these children is very difficult and we as an institution need a lot of things to aid teaching and learning like classrooms and teaching materials. Therefore, this donation is in the right direction," he said.