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Digicraft to explore new markets

BY: Isaac Yeboah

Mr Kwaku T. Danso-Misa, CEO, DigicraftDigicraft, an indigenous advertising and marketing communications company, has expressed its commitment to explore new markets beyond the boundaries of Ghana.

According to the founder and Chief Executive Officer of the company, Mr Kwaku T. Danso-Misa, the move forms part of the company’s resolve to face new challenges and to increase its profitability.

In an interview with the Daily Graphic to mark the 10th anniversary of the company, he said, “We are willing and ready to take up the challenges of this new age, one that defines competition in a global setting and not just a local one.”

“In moving forward, we will spread our wings wider and totally consolidate our gains or equity we have as a brand”, Mr Danso-Misa added.

He said, “it has been 10 challenging and wonderful years but these trials and triumphs have made the company better and its employees more mature and experienced”.

Mr Danso-Misa admitted to the competition within the industry but noted that the company only saw competition as one “for space in people’s minds. It is about creating something that is memorable, sustainable, coherent, flexible and ultimately adds value and we are ready for that at all times”.

On his part, the General Manager, Mr Kwasi Danso-Misa, attributed the company’s growth since its inception to hard work, dedication and teamwork.

“Our strategy has always been aligned with the thinking of their client and their consumers. In effect, it explains simplicity and effectiveness in communication, as well as quick turnaround time is what separates Digicraft from the rest,” he said.

Brief on company

Digicraft was registered under the Companies Act of 1963 in 2003 to operate business in advertising and marketing communication and was incorporated in the same year and commenced business on September 23, 2003 at Dansoman.

As a ranking member of the Ghana Advertisers Association, Digicraft has since strived to attain recognition as a fore runner in the industry, serving a number of prominent clientele by providing solutions to their corporate needs in the areas of branding, marketing, advertising, design services, public relations and corporate communications.

Digicraft currently has three subsidiaries: Brandline, Numedia and Pictograph and it is considered to be amongst the top 10 agencies in the country and have over the years worked for clients which include GIHOC Distilleries, Ghana AIDS Commission, Guaranty Trust Bank and Access Bank.

The rest are Ghana Commercial Bank, UT Bank, MIDA, TF Financial services, Accent Financial Services, South African Airways, Enterprise Group (Insurance, Life, Trustees, Properties), Kasapreko, TextGhana, Blackwell Realty Development, Stanford SEED, Imperial Homes among others.

By Charles Benoni Okine/Daily Graphic/Ghana