Graphic tops all in print market
The Graphic Communications Group Limited (GCGL) has maintained its lead in the media landscape by emerging tops in a print media survey in the country with a 57.6 per cent share of the market.
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This was contained in the results of a three-month long investigative research conducted by the Media Foundation for West Africa (MFWA) and Reporters Without Borders (RSF) dubbed the Media Ownership Monitor project.
Six GCGL newspaper brands; Daily Graphic, Junior Graphic, The Mirror, Graphic Showbiz, Graphic Sports and Graphic Business were assessed as part of the research.
The GCGL maintained its status as the leading and largest newspaper publishing company in Ghana.
The GCGL papers placed first, ahead of Western Publication Limited (18.9%) producers of Daily Guide and News One at second.
The New Times Corporation (14.5%) publishers of the Ghanaian Times and The Spectator ranked third while Business and Financial Times placed fourth with 4.9% of the market share.
The Graphic Communications Group Limited was established in 1950 by the then Daily Mirror Group in UK.
It publishes and distributes all the popular national newspapers including, the Daily Graphic which is the flagship and printed everyday except on Sundays.
There is also The Mirror, Graphic Sports, Graphic Business, the Junior Graphic for younger readers and the newly introduced Graphic Youth World, a complimentary published on Saturday's for Senior High School and tertiary students.
Background
Initiated by Reporters Without Borders (RSF), the Media Ownership Monitor project is a global research and advocacy project to promote transparency and media pluralism at an international level.
In Ghana, it was conducted together with the Media Foundation for West Africa (MFWA). The project is financed by the German government. Country studies were so far published in Colombia, Cambodia, Tunisia, Turkey, Ukraine, Peru, the Philippines ,and Mongolia.
In addition to Ghana, this year, MOM investigates media markets in Serbia, Brazil, Pakistan and Morocco.
