The National Communications Authority (NCA) has observed the 2019 World Consumer Rights Day (WCRD) in four regions with road shows on the theme “Consumer Empowerment and Protection in a Smarter Market”.
The four regions that the celebrations were held were the Central, Eastern, Northern and Volta Regions.
Each year, the NCA creates awareness about a specific consumer right theme within the telecommunications industry.
This year’s theme provided a platform for the Authority to sensitise consumers to their rights and educate them on other consumer related issues such as the Consumer Complaint Process, Mobile Number Portability, Mobile Money Fraud Prevention and Unsolicited Electronic Communications, among others.
This, according to the Director, Consumer and Corporate Affairs of the NCA, Mrs. Nana Defie Badu, would empower consumers to know their rights and responsibilities and also equip them with the right information to enable them to make better and informed decisions on their telecom products and services.
She said “the NCA does not relent when it comes to consumer protection. Consumers should know their rights and responsibilities and consumer related initiatives that the authority has put in place to boost consumer confidence in the industry. This is when they can demand that those rights are respected.”
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“Our door is always open. If you have any issues with your service provider and you are not satisfied with their resolution, please just pick up the phone or knock on our doors and we will listen to you.”
She also made a call on Service Providers to comply with consumer protection rules and policies and ensure transparency as well as fair treatment for all consumers.
At Koforidua, the event brought together consumers with diverse needs to the Juaben Serwaa Market for the celebration. Funny Face, a Comedian, moderated the show.
He entertained the crowd and engaged them in various fun activities like Dancing Competition to drive content delivered home.
Staff of the Authority were on standby to address complaints presented.
The celebration at Ho began with a float led by a brass band amidst comedians like Efo Gasor, a Kumawood actor and Chilling Mama a well-known comedian who aided to pull a crowd at the venue- Ho Market Top, where the educational session took place.
Cape Coast was not left out of this year’s celebration. With the presence of Candyman and Okoto Perry, a radio presenter and a musician respectively, consumers of the industry converged on the Kotokraba market for their own share of the education.
At the Lamashegu Market in Tamale, speakers addressed issues that affect consumers of telecommunication services.
The event which was attended by all categories of consumers of telecommunications services was graced by the Presiding Member of the Tamale Metropolitan Assembly, some assembly members and representatives from the Lamashegu chieftancy.
A cultural Troupe from the Centre for National Culture in Tamale and a popular Comedian/Musician, Fante Dokono were there to keep the crowd alive.
On the whole, the shows were very educative and successful.
Traders and commuters who visited the NCA stand at the various locations were educated by staff of the Authority, after which those who were able to answer questions on the topics discussed were presented with NCA branded souvenirs which had the Authority’s contact details printed on them.
This, the Authority hopes will be a quick reminder to consumers to call on the Authority when their complaints are not resolved by their operators satisfactorily.