Stratcomm Africa has launched the 14th edition of the Ghana Garden and Flower Show, with a call on Ghanaians to embrace horticulture, floriculture and agriculture as viable businesses capable of creating jobs, generating foreign exchange and promoting environmental sustainability.
The 10-day show, on the theme: "Green Means Business, Beauty and More," will take place from September 12 to September 21, 2026, at the Efua Sutherland Children's Park in Accra.
Activities lined up for the event include exhibitions, the Green to Riches Conference, Stratcomm Africa's Women S.H.A.R.E. Conference, masterclasses, music night, drumming, karaoke, networking sessions and children's educational activities.
Green economy
The Special Aide to the President, Joyce Bawah Mogtari, who launched the event, said the show was a national platform that demonstrated how environmental conservation could drive economic transformation.
She said the theme reflected the need to see the country's natural resources not only as environmental assets but also as sources of sustainable livelihoods and economic growth.
"When we invest in green solutions, we are investing in stronger economies, healthier societies and a more prosperous future for all," she said.
Mrs Mogtari said the country possessed the biodiversity, agricultural resources and entrepreneurial talent required to build a thriving green economy and urged stronger collaboration among government agencies, businesses and development partners to support the sector.
She cited Kenya's flower export industry as an example of how the country could develop its horticulture and floriculture sectors to increase exports and create jobs.
"We can help green businesses access finance, attract investment, expand exports and create sustainable jobs for our youth," she said.
Mrs Mogtari encouraged institutions such as the Ghana Investment Promotion Centre and the Ghana Export Promotion Authority to deepen partnerships that would promote Ghana's green businesses locally and internationally.
The Chief Executive Officer of Stratcomm Africa, Esther A. N. Cobbah, said the theme was inspired by the conviction that Ghana's natural resources presented enormous business opportunities capable of reducing poverty.
She said the country had fertile land, abundant sunshine, water and a favourable climate to support commercial cultivation of flowers, herbs, vegetables and ornamental plants.
"Ghana is open for business, but it is also open for business for us.
The business is here. We have the soil, we have the sun, we have the water, and we have the plants. What is stopping us?" she asked.
Ms Cobbah urged Ghanaians to invest in horticulture instead of relying on imports, explaining that the country continued to spend scarce foreign exchange importing flowers that could be grown locally.
She said many foreign investors were already cultivating flowers in Ghana for export and retaining the proceeds abroad, stressing that Ghanaians should equally take advantage of the opportunities in the industry.
"Green means business. Green means beauty. Green means health. Green means joy and green means being good stewards of God's creation," she said.
Ms Cobbah also called on citizens to take responsibility for protecting the environment through tree planting and the creation of green spaces.
She said the excessive paving of residential compounds contributed to flooding by preventing rainwater from percolating into the ground.
