GGBL launches campaign to tackle drink-driving
Guinness Ghana Brewery Ltd (GGBL), in partnership with the National Road Safety Commission, has launched the “Twa Kwano Mmom”, a groundbreaking campaign to tackle drink-driving.
Advertisement
Launching the campaign, the Deputy Minister of Transport, Ms Joyce Bawah Mogtari, said road safety was a collective responsibility and her ministry would remain committed to working through the National Road Safety Commission to promote safety on the roads through education, enforcement and collaboration with key stakeholders.
We find this novelty campaign by the GGBL to tackle drink-driving in a targeted way highly commendable, she added.
“Twa Kwano Mmom” will be activated at the Tudu and Kaneshie lorry terminals in Accra for commercial drivers, the Tema cargo village for haulage drivers, the Asafo and Kejetia lorry terminals in Kumasi over the next six weeks.
The campaign will directly impact 3,000 commercial drivers and thousands more through a media campaign that will run alongside the campaign.
“Twa Kwano Mmom” is an integrated educational campaign with embedded breathalyser and behavioural change components delivered by clinical psychologists from the University of Ghana Medical School at selected lorry terminals over the Christmas and New Year period.
The campaign, to be piloted in five transport terminals in the Greater Accra and Ashanti regions was launched at the Tudu lorry terminal in Accra.
Speaking at the launch, Mr Peter Ndegwa, Managing Director, GGBL said “As the leading beverage business in Ghana, we believe strongly in promoting the responsible use of alcohol and are committed to working with key stakeholders to tackle alcohol abuse and misuse in all its forms within the Ghanaian society.
We are launching this campaign today in line with the Global Alcohol Producers Group (GAP G) commitments, and our wider alcohol in society programme, to educate, inform and to discourage drink-driving among commercial drivers in the country,” he said.
The National Road Safety Commission, GGBL’s partner on this campaign, will also use the platform to interact with and educate drivers on road safety.
Explaining how the campaign works, Ms Preba Greenstreet, Corporate Relations Director, GGBL, said ‘Prior to going through the programme, drivers knowledge on the effect of alcohol will be tested through a pre-programme survey after which they will be taken through the bespoke educational programme.
After the educational programme, all participating drivers will be monitored and tested randomly, through a third party breathalyser testing agency over a six-week period. Drivers that do not engage in drink-driving will be rewarded with branded souvenirs and ultimately free fuel coupons’.
