Khaby Lame, the Senegalese-born TikTok star with the largest following on the platform, has struck a landmark commercial deal valued at approximately $900 million, marking one of the most significant monetisation moves ever by a global digital creator.
The transaction involves the partial sale of his company, Step Distinctive Limited, to Rich Sparkle Holdings, a United States-listed firm that disclosed the acquisition alongside a broader strategic partnership focused on scaling Lame’s commercial operations worldwide.
