The chilled offices of a telecommunications company may be the last place anybody would go hunting for talents in fashion designing, modeling and make-up artistry.
But last Friday, May 23, some management members and staff of Airtel-Ghana held a fashion extravaganza at the company’s Data Centre in Accra, where they hit the catwalk to display their gifts in apparel designing, make-up and modeling.
The employees displayed clothes that they had designed (themselves).
They also acted as models and did their own make-up.
The event also gave the platform to some up-and-coming professional designers to showcase their creations, which were exhibited by Airtel staff.
The show, dubbed The Airtel Catwalk for Charity, was organised to raise funds for the Himankrom School in the Western Region, which has been adopted by Airtel.
The new red and white fabric for the company’s “Friday wear” was also launched at the show.
Some of the designers whose labels hit the catwalk included, Shika of Shik Clothing, Ameyo, M&K Wear, Adolls Fashion House and I –Candy.
Make-up artists, Limarj, Pixie Dust, Make up by Jay and Shades by Dede also worked their magic on the models.
It was an amazing spectacle as the Airtel ladies and gentlemen easily passed for professional models, whether they were plus-sized or slender.
There were plenty of colourful beads accessories designed by Mystique Beads to complement the fine apparels and the beauty of the models.
Patrons were also treated to an exhilarating freestyle choreography to the beat of some thudding popular hiplife songs.
The spice in the show was upped with some recorded comedy videos that knocked the people off their seats with roaring laughter.
Proceeds from tickets purchased by members of staff to witness the show added up to GH¢3500.
According to Mr Donald Gwira, Head of Corporate Communications and External Affairs at Airtel, the company will top up the amount realised from the ticket sales and fund the charity project at Himankrom.
He said the event was put together to also serve as recreation for the staff.
The Managing Director of Airtel, Ms Lucy Quist, said the display of talent by the members of staff indicated that people have more to offer than they exhibit.
There is therefore the need to harness such talents for the benefit of all, especially the needy, she said.
The former Managing Director of Airtel, Mr Philip Sowah, encouraged the management and staff to organise more events that help to bring them together as a family because, “We tend to spend more time at work than at home”.