Model wins ‘Live Inside and Win the Ride’ contest
It was a joyous moment for 23-year-old model, Sarah Ayim, as well as her friends and family, last week when she was given the keys to a brand new Renault Logan saloon car for being the winner of the maiden edition of the ‘Live Inside and Win the Ride’ (LIWTR) reality show.
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Organised by Global Media Alliance Broadcast Company, operators of YFM, Happy FM and e.TV, the concept behind the show was to bring together five individuals from different backgrounds across the country to endure sitting together in a five-sitter saloon car for 40 days.
The competition which ran from March 7 to April 15 at the West Hills Mall, Weija, started with Abdul Malik Jaberl, Setor Jinadu, Vittor Faustinus Komla, Sarah Ayim and Ernestina Fiah.
As part of the rules of the competition, contestants had a 15- minute break every three hours during which they could do whatever they wanted.
They were also allowed two hours on their mobile phones per day.
Based on these rules, a contestant faced eviction for lateness after breaks as well as abusing fellow contestants.
A contestant could also voluntarily leave the car due to inability to cope with the other mates.
Contestants were evicted till there was only one left and she walked away with the ride.
Before she received the keys to the vehicle, Ms Ayim said that she will use the car to run her ticketing agency.
In the course of the show, patrons were kept abreast of regular updates and live feed on e.TV Ghana, YFM and Happy FM as well as on social media with the hashtag #liveinside.
The show was sponsored by Premium Motors, MTN Pulse, Mentos and New York Sizzler.