"It's difficult to get a competent manager as a Ghanaian musician in the diaspora” - Betty Attamah
The secret of success in the music space weighs heavily on management who must achieve promotional goals to keep the dream of every artiste alive.
Betty Attamah, a Ghanaian born American-based gospel artiste understands this better and reveals how that has been a big challenge for most artistes in the diaspora.
According to her, it is really a challenge for most musicians in the diaspora to excel in the music space without management.
"There aren’t enough music managers to support musicians in the diaspora. We need managers for artistes based in America. We normally want our songs to be promoted back home but to get the right and competent person to work with is very difficult. Your home ground should always be a starting point, if you're accepted, the world accepts you easily,"she told Graphic Showbiz in an interview.
She added, "When you release songs, you need managers to guide you in your promotional strategies so you don't just do things desperately and be left in the middle of nowhere. Your budgets for projects need to be properly managed to bring you value and also to achieve your goals".
Betty who is currently promoting her second single Born To Reign after My Blessing Is Now is hoping to release an album soon and also pray that all musicians in the diaspora find the right competent team to work with while they are away.
Betty’s songs can be found on all streaming platforms.