Brand ambassador role for Ghana’s Most Beautiful 2013

The reigning Ghana’s Most Beautiful queen, Emefa Akosua Adeti, has been signed on as the official brand Ambassador and face of O’Yes Feminine Hygiene Wash at a ceremony at the TV3 premises in Accra.
The O’Yes Feminine Wash is a non-soap liquid cleanser with an exclusive blend of Lactic Acid and Vitamin E specially formulated for women.

The ceremony sealed an official partnership between Bedita Pharmaceuticals, distributors of the O’Yes products and Emefa’s  Help Ghana Foundation, a non-governmental organisation that seeks to help promote women’s health and related issues.

The partnership came with a package of GH¢30,000 worth of O’Yes products and cash which the  foundation would access in installments.

The Manager of Events and Reality Shows at TV3 Network Limited, Mr Prince Darkey, said being the organisers of Ghana’s Most Beautiful pageant, his outfit was delighted to be associated with the worthy cause in the interest of women, which is being pursued by the Help Ghana Foundation and Bedita Pharmacy.

The Marketing Officer of Bedita Pharmacy, Ms Binta Maiga said she was sure their partnership with Help Ghana Foundation would help boost the image of reliability that the company had established over the years.

The Brand Ambassador and face of O’Yes products said her desire as a beauty queen was to help improve the healthcare system in the country, especially in the area of maternal health.

“My brand as Ghana’s Most Beautiful stands for quality and I cannot be a brand ambassador for a product whose potency cannot be attested to. O’Yes Feminine Hygiene Wash has come to boost the confidence of women,” she added.

Other previous Ghana’s Most Beautiful participants are involved in various projects including attainment of the Millennium Development Goals, environmental protection, proper sanitation, girl-child education among others.


By Gifty Owusu – Amoah