UBA Ghana has entered into a partnership agreement with Brussels Airline to reward customers with exclusive discounts on international air travel to help boost affordable travel opportunities for business, education and leisure.
Under the campaign, customers of the bank will enjoy an impressive 15 per cent discount on Brussels Airlines tickets, making international travel more affordable for customers planning holidays, business trips, educational travel, and family visits during the summer season.
The initiative forms part of UBA's commitment to providing customers with value-added solutions that extend beyond traditional banking services while enhancing their lifestyle and travel experiences.
Meaningful benefits
The Regional Head of Brand, Marketing & Corporate Communications for UBA Anglophone West Africa, Henry Nii Dottey, said the partnership demonstrates the bank's continued focus on delivering meaningful benefits to customers.
"At UBA, our customers are at the heart of everything we do. We understand that summer is a peak travel period for many individuals and families, and we are delighted to partner with Brussels Airlines to offer exclusive travel discounts that make journeys more affordable and rewarding for our customers," he said.
He explained that the campaign aligns with UBA's vision of connecting people and businesses to opportunities across Africa and the rest of the world.
“As Africa's Global Bank, we are committed to creating opportunities that enrich the lives of our customers.
“Whether travelling within Africa or to destinations across Europe and beyond, this campaign reinforces our promise to deliver value beyond banking while supporting our customers' aspirations and mobility needs,” he said.
Strategic partnerships
Mr Dottey stated that the offer was part of UBA's broader strategy of leveraging strategic partnerships to provide customers with unique benefits across various aspects of their personal and professional lives.
He said the campaign was expected to boost customer engagement, encourage greater use of UBA's banking products and payment solutions, and provide customers with convenient access to discounted travel opportunities through two of the world's most respected airlines.
He stressed that Brussels Airlines served as a major gateway between Africa and Europe, providing access to numerous international destinations through its extensive global network.
“Customers are encouraged to take advantage of the offer by booking their flights through the designated campaign channels and meeting the applicable promotional requirements,” he said.
About UBA
The regional head stated that the bank was a subsidiary of United Bank for Africa (UBA), one of Africa's leading financial institutions, with operations in 20 African countries as well as the United Kingdom, the United States, France and the United Arab Emirates.
He added that the bank provided innovative retail, business, corporate and digital banking solutions designed to connect customers to opportunities across Africa and the world.