Mr. Henry Yaw Osei, Group MD of Puma Energy Ghana

PUMA Energy targets bigger share of oil retail market

Isaac Yeboah Business News Mar - 23 - 2020 , 09:08

Puma Energy Ghana Limited rose from its three-day 2020 Annual Retail Conference and Awards with a resolve to establish a stronger footprint in the retail market and accentuate its dominance as Ghana’s lead market dealer in aviation fuel.

This it intends to achieve by driving innovation, raising the bar on operational excellence and delivering excellent customer service, among others.

Group Managing Director of Puma Energy Ghana Limited, Mr. Henry Yaw Osei, told the strategic annual conference held at the Royal Senchi Hotel, Akosombo, that in spite of difficult market conditions, 2019 proved a “remarkable year” in the company’s operations as it made giant strides for which it received many awards and recognition.

“Through our collective hard work and efforts, our company received a number of awards in 2019. Among other awards, we received the “2019 Road Safety Education award, the 2019 HSSE CEO of the Year award, and the CSR Excellence award, all at the GOGA Awards. Overall, Ghana was also awarded the country of the year, the most enviable award within the Puma Group.”

In addition, Mr. Henry Osei said the company also reinforced its safety record in the industry as it recorded “zero incidents of LTI at all of Puma’s 84 branded stations, whilst maintaining its status as the market leader in aviation fuel supply in Ghana.

He said at the base of its operational thrusts in 2020 to give meaning to the company’s customer-centric focus is the Puma Card, an e-card which provides seamless mobile payment system option for customers.

“We will continue to deepen our processes and explore new innovative ways to offer value added services to our customers”, he assured, adding that in the new year the company intends to bring its operational advantages and skills to bear on moves to grow its retail market share of four per cent.

Explaining what he said was a difficult year, he said competition in the environment is very fierce, with more than 100 oil marketing companies slugging it out in a small space, “so there are price wars at the pumps, you have a few issues with product dumping where people bring in low quality products into the market and they compete with you. As a brand we are committed to serving customers with the best quality of fuel and anybody who drives into a Puma forecourt is assured of premium quality fuels. So when you are operating in a market where people adulterate fuels, I will call it a turbulent market.”

As part of the strategic sessions during the conference, Puma Energy trained its dealers on the Coronavirus pandemic and deployed communication materials around its outlets guiding attendants on preparedness and what to do in the unlikely event of getting contact with customers suspected of carrying the virus.