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Orca Deco offers big opportunity to manufacturers

BY: Maxwell Akalaare Adombila
Some customers sampling some of the Ghana-made products displayed at Orca Deco in Accra to mark the Independence Week
Some customers sampling some of the Ghana-made products displayed at Orca Deco in Accra to mark the Independence Week

Ghana’s biggest furniture and décor retail company, Orca Deco (Ghana) Limited, has created opportunity for local producers and vendors to exhibit their products in its stores as part of efforts to promote the manufacturing and sale of ‘Made-in-Ghana’ products.

The retail super-store has dedicated a substantial amount of its shopping space to the local producers to help create awareness and boost the patronage of locally manufactured products and expose them to international customers.

It instituted the ‘Orca Ghana Market’, a week-long opportunity that allowed indigenous producers to showcase their wares, make sales and establish business contacts with the thousands of shoppers who trooped into its retail shops in Accra.

The event was also meant to celebrate the country’s 65th Independence Day on March 6, as well as cement the company’s position as a business geared towards helping grow Ghanaian businesses.

Participants

Orca Deco said in a statement that the event also formed part of its efforts to augment the government’s agenda of promoting the consumption and purchase of locally made products.

It said local vendors, comprising YAKA Foods, DAAR Living, Ambience by Talata, Bevy Bloom, Amba Gallery and Fara among others, took advantage of the opportunity to display products ranging from fabric flowers, gift bags, frames, natural food spreads and pastes to natural plants and pots.

The statement noted that the rest of the locally produced products that were on display were hand sanitisers, home scenting products, décor accents, fine stationery, creative gifting, home furniture and woven linens among others, adding that they were targeted at both individuals and corporate customers.

It said Orca used the opportunity to also roll out gift promotion to shoppers, which allowed to them to get a GH¢200 coupon to enable them to shop for more items while making savings on their spending.


Duration

Orca Deco said the fair, which began March 1, saw shoppers, including high-profile government and business officials, sampling and purchasing various locally produced items under a one-stop shop.

A Managing Partner at Orca Deco, Mr Rayan Sharara, said the event affirmed Orca’s commitment to fostering the manufacture and sale of locally made products.

He said the company was committed to using its established brand to promote quality made-in-Ghana products by offering the manufacturers space to retail their products in all its stores to boost the local economy.

 

Diversifying economy

Mr Sharara noted that Ghana had implemented wide-reaching policies to diversify its economy by expanding its local manufacturing capacity.

That, he said, was evident in the agenda to mobilise natural resources to produce high-value products for export and the local markets and emphasised that it was only proper that Orca, a leading retailer, championed this agenda by becoming the first retail company to offer partnerships to Ghanaian manufacturers.

“I am aware that localising manufacturing by developing new factories, industrial parks and free zones are part of the government’s efforts to help address revenue shortfalls, reduce unemployment and alleviate poverty. Therefore, there is no better time than now for Orca to join this vision by contributing in its own small way to help the government and the people of Ghana to achieve this,” the MD said.


Value addition

Mr Sharara added that value addition remained a top priority to Orca as it sought to provide and support the making of relevant local products that were capable of transforming lives.

He assured domestic producers that the company would help reposition them and their products through its ultra-modern and state-of-the art 25,000 square kilometre (sqm) superstore to help grow the local economy.

He was optimistic that the move would also help create more jobs for the teeming youth by leveraging and enhancing Ghana’s original, authentic and rich culture.


Vendors

The Regional Director of Sales and Marketing at Kenyio, manufacturers of the Ghana-made YAKA condiments and RESPECT food supplements, Mr Robin Hebras, who spoke on behalf the vendors, said it was the first time that vendors were partnering with Orca.

“We are in different industries but this special Independence Day event proved that uniting our strengths and walking hand in hand bring us further to working together for Africa,” he said.

Mr Hebras said the opportunity given by Orca had afforded the vendor brand visibility in many homes and also helped create a new customer base.