New energy drink introduced in Ghana.

BY: Enoch Darfah Frimpong

A new energy drink, Passion Power Drink, has been introduced into the Ghanaian market by Entrust Ghana Limited, the sole distributors of the drink in the West African market.

The German drink, which is certified by the Food and Drugs Board (FDB) and now available on the shelves of stores and supermarkets across the country, helps to increase one’s efficiency and keeps one more active and energised.

Briefing the Daily Graphic at the launch of the drink, the Chief Executive Officer of Entrust, Mr Francis Ofori-Attah, said Passion Power Drink “has incomparable taste of guarana, taurine and caffeine which stimulates the body and mind and tastes refreshingly invigorating”.

He said the product was one which was suitable for people engaged in all manner of sporting activities and could also be taken while at work or while partying.

The Head of Marketing, Ms Salomey Lamptey, on her part, said the company intended to penetrate the already saturated market with aggressive marketing strategies.

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“We know the terrain but our product will speak for itself because of the distinct qualities and the competitive pricing”, she said.